Deskripsi: Analisis Pengaruh Sensitivitas Respon Konsumen terhadap Perluasan Merek (Brand Extension) (Studi Kasus pada Produk Sabun Merek Gatsby di Fakultas Ekonomi Jurusan Manajemen Universitas Kristen Maranatha)

Main Author:	Fauzi, Muhamad (0752348)
Format:	Thesis NonPeerReviewed Book
Terbitan:	, 2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repository.maranatha.edu/14184/1/0752348_Abstract_TOC.pdf http://repository.maranatha.edu/14184/2/0752348_Appendices.pdf http://repository.maranatha.edu/14184/3/0752348_Chapter1.pdf http://repository.maranatha.edu/14184/4/0752348_Chapter2.pdf http://repository.maranatha.edu/14184/5/0752348_Chapter3.pdf http://repository.maranatha.edu/14184/6/0752348_Chapter4.pdf http://repository.maranatha.edu/14184/7/0752348_Conclusion.pdf http://repository.maranatha.edu/14184/8/0752348_Cover.pdf http://repository.maranatha.edu/14184/9/0752348_References.pdf http://repository.maranatha.edu/14184/

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