Pengaruh citra celebrity endorser pada brand image terhadap purchase decision studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas / Mohammad Renaldo Ercho

Format: Masters Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2013
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/2015-3/20350070-T-Pdf Mohammad Renaldo Ercho.pdf