Pengaruh citra celebrity endorser pada brand image terhadap purchase decision studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas / Mohammad Renaldo Ercho
| Format: | Masters Bachelors |
|---|---|
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2013
|
| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/2015-3/20350070-T-Pdf Mohammad Renaldo Ercho.pdf |
| Description not available. |