(2013). Pengaruh citra celebrity endorser pada brand image terhadap purchase decision: Studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas / Mohammad Renaldo Ercho. Fakultas Ekonomi dan Bisnis Universitas Indonesia.
Chicago Style CitationPengaruh Citra Celebrity Endorser Pada Brand Image Terhadap Purchase Decision: Studi Kasus Endorser Ariel "Noah" Pada Produk XL Bebas = Influence Celebrity Endorsement Image in Brand Image Towards Purchase Decision : Case Study Endorser Ariel "Noah" On XL Bebas / Mohammad Renaldo Ercho. Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013.
MLA CitationPengaruh Citra Celebrity Endorser Pada Brand Image Terhadap Purchase Decision: Studi Kasus Endorser Ariel "Noah" Pada Produk XL Bebas = Influence Celebrity Endorsement Image in Brand Image Towards Purchase Decision : Case Study Endorser Ariel "Noah" On XL Bebas / Mohammad Renaldo Ercho. Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013.