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91 Universitas Bina Nusantara

91 Journal of Business Strategy and Execution

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6 brand awareness 4 marketing mix 4 strategy 3 attitude 3 balanced scorecard 3 brand image more ... 3 competitive advantage 3 customer loyalty 3 customer satisfaction 3 loyalty 3 purchase intention 3 quality 3 service quality 2 CSR 2 SWOT analysis 2 advertising 2 appearance consciousness 2 automotive 2 brand association 2 business model 2 buying behavior 2 country of origin 2 fast food 2 health consciousness 2 lifestyle 2 perceived behavioral control 2 performance 2 price 2 product characteristics 2 promotion 2 sales 2 satisfaction 2 subjective norm 2 sustainability 2 theory of planned behavior 2 trust 1 ASEAN Economic Community (AEC) 1 Asset Pricing Model 1 Asset Turnover (ATO) 1 Bank 1 CDMA 1 Capital Adequacy Ratio (CAR) 1 Celebrities endorsement 1 CobiT 1 Company Size 1 Corporate Image 1 Counterfeited fashion goods 1 DMAIC 1 Digital media promotion 1 English football league less ...

2 Abdurachman, Edi; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 2 Adiningrum, Tatum Syarifah; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 2 Alamsjah, Firdaus; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 2 Furinto, Asnan; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 2 Heriyati, Pantri; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 2 Kumalasari, Henny; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 more ... 2 Kumaradjaja, Richard; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 2 Sjafei, Netta J.; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 2 Sucento, Bun; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 AB, Robert; Faculty of School of Marketing, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Abdurachman, Edi; Faculty of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Adhinugraha, Daniel; HRD Dept. Head of PT. Adicipta Inovasi Teknologi 1 Adiningrum, Tatum Syarifah; Faculty School of International Business, BINUS UNIVERSITY International, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 1 Agustina, Lita; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Akhmad, Teuku Adriansyah; Staff of PT. Ramayana Lestari Sentosa, Tbk 1 Alamsjah, Firdaus; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Alamsjah3, Firdaus; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Alif, M. Gunawan; Managing Director of PT Duta Cakrawala Komunika 1 Alif, M. Gunawan; Pres. Dir. PT. Duta Cakrawala Komunika 1 Alvin, Matius; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 1 Amin, Muhamad; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Angeline, Angeline; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Angkasa, Josef Darmawan; Pres. Kom. PT. Mitra Keluarga Karyasehat, Tbk 1 Apriano, Dimas; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Apriliyani, Apriliyani; Bank UOB Buana 1 Ardiansyah, Muhril; Faculty of President University, Jababeka Education Park, Jl. Ki Hajar Dewantara. Kota Jababeka, Bekasi 17550 1 Ariff, Gerald; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 1 Ariff, Gerald; Faculty of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Arta, Aditya 1 Arum, RA. Indah Sekar; Alumni of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Ayuningtyas, Christina; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Ayuningtyas, Risa; the Business Development staff of ELO Digital Office Indonesia 1 Azmy, Mohammad Savier; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Baihaqi, M. Farhan; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Bawono, Sri; Mahasiswa Program Doktor Manajemen dan Bisnis, Institut Pertanian Bogor 1 Berewot, Juliana 1 Budiastuti2, Dyah; Management Department, School of Business Management, BINUS University, Jln. K.H. Syahdan No. 9, Palmerah, Jakarta Barat 11480 1 Bunawan, Gabriel Mardi; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 1 Cahyadi, Yoyo; Accounting and Finance Department, Faculty of Economics and Communication, BINUS University 1 Chandra, Victor 1 Darmadi, Budi; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Darmayanti, Dahlia; Business Development Manager of ASIA Cellular Satellite 1 Darmayanti, Dahlia; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Darmayanti, Dahlia; Faculty of Business, BINUS University International, Jl. Hang Lekir I No.6, Senayan, Jakarta 12120 1 Daryanto2, Heny K.; Komisi Pembimbing pada Program Doktor Manajemen dan Bisnis, Institut Pertanian Bogor 1 Dermawan, Natalia; Alumni of School of Marketing, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 1 Dewanthi, Desyra Sukma 1 Dewanti, Retno; Management Department, School of Business Management, BINUS University, Jln. K.H. Syahdan No. 9, Palmerah, Jakarta Barat 11480 1 Dewi, Jayanti Cinde Laras; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 1 Dilmy, Irham A.; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 less ...

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