Lokasi: PERENCANAAN STRATEGI PEMASARAN DALAM PELUNCURAN PRODUK BARU DENGAN MEREK “EXO COFFEE” PADA PT. JAMU PUSPO INTERNUSA

Main Authors:	Winahyu, Windu Mukti; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Tjendera, Efendi; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Gutierrez, Reuben E.; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Sadeli, Jimmy; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Format:	Article info application/pdf eJournal
Bahasa:	eng
Terbitan:	Bina Nusantara University , 2008
Subjects:	marketing strategy planning marketing mix
Online Access:	http://journal.binus.ac.id/index.php/JBSE/article/view/178 http://journal.binus.ac.id/index.php/JBSE/article/view/178/174

Koleksi	Journal of Business Strategy and Execution
Gedung	Binus University Library and Knowledge Center
Institusi	Universitas Bina Nusantara
Kota	JAKARTA BARAT
Provinsi	DKI JAKARTA
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