PENGARUH BRAND EQUITY DAN PRICING TERHADAP PURCHASE INTENTION MASKAPAI LOW COST CARRIER DI JAKARTA

oleh Wowor, Sherly; Alumni of BINUS Business School, Lunarjanto, Andy; Faculty of BINUS Business School, Jl. Hang Lekir I No.6, Senayan, Jakarta 12120.
Terbitan: Bina Nusantara University, 2014