THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT

oleh Fikri, Mas Kemal Rausyan; Owner of Waroeng Mas Kemal, Ramadhan, Ahmad Seiichi; Faculty of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Terbitan: Bina Nusantara University, 2011