PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren)

Main Author: PUTRA, RIVALDI EKA
Format: Thesis NonPeerReviewed Book
Bahasa: ind
Terbitan: , 2020
Subjects:
Online Access: http://repository.mercubuana.ac.id/56122/1/1.%20cover.pdf
http://repository.mercubuana.ac.id/56122/2/4.%20Abstrak.pdf
http://repository.mercubuana.ac.id/56122/3/2.%20lembar%20pernyataan.pdf
http://repository.mercubuana.ac.id/56122/4/3.%20Lembar%20Pengesahan.pdf
http://repository.mercubuana.ac.id/56122/5/5.%20Kata%20Pengantar.pdf
http://repository.mercubuana.ac.id/56122/6/6.%20Daftar%20Isi.pdf
http://repository.mercubuana.ac.id/56122/7/7.%20Daftar%20Tabel.pdf
http://repository.mercubuana.ac.id/56122/8/8.%20Daftar%20Gambar.pdf
http://repository.mercubuana.ac.id/56122/9/9.%20Daftar%20lampiran.pdf
http://repository.mercubuana.ac.id/56122/10/10.%20Bab%201.pdf
http://repository.mercubuana.ac.id/56122/11/11.%20Bab%202.pdf
http://repository.mercubuana.ac.id/56122/12/12.%20Bab%203.pdf
http://repository.mercubuana.ac.id/56122/13/13.%20Bab%204.pdf
http://repository.mercubuana.ac.id/56122/14/14.%20Bab%205.pdf
http://repository.mercubuana.ac.id/56122/15/15.%20Daftar%20Pustaka.pdf
http://repository.mercubuana.ac.id/56122/16/16.%20Lampiran.pdf
http://repository.mercubuana.ac.id/56122/
ctrlnum 56122
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/56122/</relation><title>PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN&#xD; HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG&#xD; SPECIAL SAMBAL&#xD; (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren)</title><creator>PUTRA, RIVALDI EKA</creator><subject>268.7 Services/Pelayanan</subject><subject>657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional</subject><subject>658.6 Quality Management/Manajemen Kualitas</subject><subject>700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang</subject><description>This study is to determine the effect of product quality, service quality, and price&#xD; on customer satisfaction. The object of this research is Waroeng Spesial Sambal&#xD; at tanjung duren. This study was conducted on 100 respondents with a&#xD; quantitative descriptive approach. Therefore, the data analysis used is the&#xD; Analysis of Multiple Linear Regression Statistics. The results of this study indicate&#xD; that the t test of Product Quality, service quality, and price has a significant effect&#xD; on Customer Satisfaction at Waroeng Spesial Sambal Tanjung Duren.&#xD; Keywords: Product Quality, Service Quality, Price To Customer Satisfaction.&#xD; &#xD; Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Kualitas Pelayanan,&#xD; dan Harga terhadap Kepuasan Pelayanan. Objek Penelitian ini adalah Waroeng&#xD; Spesial Sambal di Tanjung Duren. Penelitian ini dilakukan terhadap 100&#xD; responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data&#xD; yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil&#xD; penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Kualitas Pelayanan,&#xD; dan Harga berpengaruh signifikan terhadap Kepuasan Pelanggan Waroeng Spesial&#xD; Sambal di Tanjung Duren.&#xD; Kata kunci : Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian.</description><date>2020-06-30</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/1/1.%20cover.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/2/4.%20Abstrak.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/3/2.%20lembar%20pernyataan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/4/3.%20Lembar%20Pengesahan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/5/5.%20Kata%20Pengantar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/6/6.%20Daftar%20Isi.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/7/7.%20Daftar%20Tabel.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/8/8.%20Daftar%20Gambar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/9/9.%20Daftar%20lampiran.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/10/10.%20Bab%201.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/11/11.%20Bab%202.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/12/12.%20Bab%203.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/13/13.%20Bab%204.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/14/14.%20Bab%205.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/15/15.%20Daftar%20Pustaka.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/16/16.%20Lampiran.pdf</identifier><identifier> PUTRA, RIVALDI EKA (2020) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren). S1-Sarjana thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>56122</recordID></dc>
language ind
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author PUTRA, RIVALDI EKA
title PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren)
publishDate 2020
topic 268.7 Services
Pelayanan
657.83 Service and Professionals Activities
Kegiatan Pelayanan dan Profesional
658.6 Quality Management
Manajemen Kualitas
700.41 Arts Displaying Specific Qualities of Style
Mood
Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu
Suasana Hati
Sudut Pandang
url http://repository.mercubuana.ac.id/56122/1/1.%20cover.pdf
http://repository.mercubuana.ac.id/56122/2/4.%20Abstrak.pdf
http://repository.mercubuana.ac.id/56122/3/2.%20lembar%20pernyataan.pdf
http://repository.mercubuana.ac.id/56122/4/3.%20Lembar%20Pengesahan.pdf
http://repository.mercubuana.ac.id/56122/5/5.%20Kata%20Pengantar.pdf
http://repository.mercubuana.ac.id/56122/6/6.%20Daftar%20Isi.pdf
http://repository.mercubuana.ac.id/56122/7/7.%20Daftar%20Tabel.pdf
http://repository.mercubuana.ac.id/56122/8/8.%20Daftar%20Gambar.pdf
http://repository.mercubuana.ac.id/56122/9/9.%20Daftar%20lampiran.pdf
http://repository.mercubuana.ac.id/56122/10/10.%20Bab%201.pdf
http://repository.mercubuana.ac.id/56122/11/11.%20Bab%202.pdf
http://repository.mercubuana.ac.id/56122/12/12.%20Bab%203.pdf
http://repository.mercubuana.ac.id/56122/13/13.%20Bab%204.pdf
http://repository.mercubuana.ac.id/56122/14/14.%20Bab%205.pdf
http://repository.mercubuana.ac.id/56122/15/15.%20Daftar%20Pustaka.pdf
http://repository.mercubuana.ac.id/56122/16/16.%20Lampiran.pdf
http://repository.mercubuana.ac.id/56122/
contents This study is to determine the effect of product quality, service quality, and price on customer satisfaction. The object of this research is Waroeng Spesial Sambal at tanjung duren. This study was conducted on 100 respondents with a quantitative descriptive approach. Therefore, the data analysis used is the Analysis of Multiple Linear Regression Statistics. The results of this study indicate that the t test of Product Quality, service quality, and price has a significant effect on Customer Satisfaction at Waroeng Spesial Sambal Tanjung Duren. Keywords: Product Quality, Service Quality, Price To Customer Satisfaction. Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan Pelayanan. Objek Penelitian ini adalah Waroeng Spesial Sambal di Tanjung Duren. Penelitian ini dilakukan terhadap 100 responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Kualitas Pelayanan, dan Harga berpengaruh signifikan terhadap Kepuasan Pelanggan Waroeng Spesial Sambal di Tanjung Duren. Kata kunci : Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian.
id IOS5909.56122
institution Universitas Mercu Buana
institution_id 134
institution_type library:university
library
library Perpustakaan Universitas Mercu Buana
library_id 542
collection Repository Universitas Mercu Buana
repository_id 5909
subject_area Econmics/Ilmu Ekonomi
Communication/Komunikasi
Engineering/Ilmu Teknik
Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan
city Jakarta Barat
province DKI JAKARTA
shared_to_ipusnas_str 1
repoId IOS5909
first_indexed 2020-07-07T15:40:41Z
last_indexed 2020-07-07T15:40:41Z
recordtype dc
_version_ 1685794937635864576
score 17.538404