PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren)
ctrlnum |
56122 |
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fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/56122/</relation><title>PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN
HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG
SPECIAL SAMBAL
(Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren)</title><creator>PUTRA, RIVALDI EKA</creator><subject>268.7 Services/Pelayanan</subject><subject>657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional</subject><subject>658.6 Quality Management/Manajemen Kualitas</subject><subject>700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang</subject><description>This study is to determine the effect of product quality, service quality, and price
on customer satisfaction. The object of this research is Waroeng Spesial Sambal
at tanjung duren. This study was conducted on 100 respondents with a
quantitative descriptive approach. Therefore, the data analysis used is the
Analysis of Multiple Linear Regression Statistics. The results of this study indicate
that the t test of Product Quality, service quality, and price has a significant effect
on Customer Satisfaction at Waroeng Spesial Sambal Tanjung Duren.
Keywords: Product Quality, Service Quality, Price To Customer Satisfaction.

Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Kualitas Pelayanan,
dan Harga terhadap Kepuasan Pelayanan. Objek Penelitian ini adalah Waroeng
Spesial Sambal di Tanjung Duren. Penelitian ini dilakukan terhadap 100
responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data
yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil
penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Kualitas Pelayanan,
dan Harga berpengaruh signifikan terhadap Kepuasan Pelanggan Waroeng Spesial
Sambal di Tanjung Duren.
Kata kunci : Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian.</description><date>2020-06-30</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/1/1.%20cover.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/2/4.%20Abstrak.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/3/2.%20lembar%20pernyataan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/4/3.%20Lembar%20Pengesahan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/5/5.%20Kata%20Pengantar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/6/6.%20Daftar%20Isi.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/7/7.%20Daftar%20Tabel.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/8/8.%20Daftar%20Gambar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/9/9.%20Daftar%20lampiran.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/10/10.%20Bab%201.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/11/11.%20Bab%202.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/12/12.%20Bab%203.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/13/13.%20Bab%204.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/14/14.%20Bab%205.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/15/15.%20Daftar%20Pustaka.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/56122/16/16.%20Lampiran.pdf</identifier><identifier> PUTRA, RIVALDI EKA (2020) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren). S1-Sarjana thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>56122</recordID></dc>
|
language |
ind |
format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
author |
PUTRA, RIVALDI EKA |
title |
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN
HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG
SPECIAL SAMBAL
(Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren) |
publishDate |
2020 |
topic |
268.7 Services Pelayanan 657.83 Service and Professionals Activities Kegiatan Pelayanan dan Profesional 658.6 Quality Management Manajemen Kualitas 700.41 Arts Displaying Specific Qualities of Style Mood Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu Suasana Hati Sudut Pandang |
url |
http://repository.mercubuana.ac.id/56122/1/1.%20cover.pdf http://repository.mercubuana.ac.id/56122/2/4.%20Abstrak.pdf http://repository.mercubuana.ac.id/56122/3/2.%20lembar%20pernyataan.pdf http://repository.mercubuana.ac.id/56122/4/3.%20Lembar%20Pengesahan.pdf http://repository.mercubuana.ac.id/56122/5/5.%20Kata%20Pengantar.pdf http://repository.mercubuana.ac.id/56122/6/6.%20Daftar%20Isi.pdf http://repository.mercubuana.ac.id/56122/7/7.%20Daftar%20Tabel.pdf http://repository.mercubuana.ac.id/56122/8/8.%20Daftar%20Gambar.pdf http://repository.mercubuana.ac.id/56122/9/9.%20Daftar%20lampiran.pdf http://repository.mercubuana.ac.id/56122/10/10.%20Bab%201.pdf http://repository.mercubuana.ac.id/56122/11/11.%20Bab%202.pdf http://repository.mercubuana.ac.id/56122/12/12.%20Bab%203.pdf http://repository.mercubuana.ac.id/56122/13/13.%20Bab%204.pdf http://repository.mercubuana.ac.id/56122/14/14.%20Bab%205.pdf http://repository.mercubuana.ac.id/56122/15/15.%20Daftar%20Pustaka.pdf http://repository.mercubuana.ac.id/56122/16/16.%20Lampiran.pdf http://repository.mercubuana.ac.id/56122/ |
contents |
This study is to determine the effect of product quality, service quality, and price
on customer satisfaction. The object of this research is Waroeng Spesial Sambal
at tanjung duren. This study was conducted on 100 respondents with a
quantitative descriptive approach. Therefore, the data analysis used is the
Analysis of Multiple Linear Regression Statistics. The results of this study indicate
that the t test of Product Quality, service quality, and price has a significant effect
on Customer Satisfaction at Waroeng Spesial Sambal Tanjung Duren.
Keywords: Product Quality, Service Quality, Price To Customer Satisfaction.
Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Kualitas Pelayanan,
dan Harga terhadap Kepuasan Pelayanan. Objek Penelitian ini adalah Waroeng
Spesial Sambal di Tanjung Duren. Penelitian ini dilakukan terhadap 100
responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data
yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil
penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Kualitas Pelayanan,
dan Harga berpengaruh signifikan terhadap Kepuasan Pelanggan Waroeng Spesial
Sambal di Tanjung Duren.
Kata kunci : Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian. |
id |
IOS5909.56122 |
institution |
Universitas Mercu Buana |
institution_id |
134 |
institution_type |
library:university library |
library |
Perpustakaan Universitas Mercu Buana |
library_id |
542 |
collection |
Repository Universitas Mercu Buana |
repository_id |
5909 |
subject_area |
Econmics/Ilmu Ekonomi Communication/Komunikasi Engineering/Ilmu Teknik Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan |
city |
Jakarta Barat |
province |
DKI JAKARTA |
shared_to_ipusnas_str |
1 |
repoId |
IOS5909 |
first_indexed |
2020-07-07T15:40:41Z |
last_indexed |
2020-07-07T15:40:41Z |
recordtype |
dc |
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1685794937635864576 |
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17.538404 |