PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG SMARTPHONE XIAOMI (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA)
| ctrlnum |
7565 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/7565/</relation><title>PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG SMARTPHONE XIAOMI (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA)</title><creator>VIRGINA, GITA</creator><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Manajemen Kontrol dan Kualitas (Control and Quality Management)</subject><description>GITA VIRGINA. The Effect of Brand Image and Brand Trust toward Customer Satisfaction and Its Impact on Repurchase Intention Xiaomi Smartphone (Research on Bachelor Student of Faculty of Economics at State University of Jakarta), Study Program Bachelor of Management, Faculty of Economics, State University of Jakarta. 2019.
This study aims to determine the effect of each independent variables (brand image and brand trust) and intervening variable (customer satisfaction) on dependent variable (repurchase intention). Respondents in this study is determined by purposive sampling, they are 200 bachelor students of Faculty of Economics of State University of Jakarta that have used or are currently owning Xiaomi smartphone. Data are collected by survey using Structural Equation Model (SEM) analysis with LISREL 8.8. The results shows that brand trust and customer satisfaction affect repurchase intention. While the brand image does not affect customer satisfaction and repurchase intention. Customer satisfaction plays a role in mediating the relationship between brand trust and repurchase intention, but has no role in mediating the relationship between brand image and repurchase intention.
Keywords: Brand Image, Brand Trust, Customer Satisfaction, Repurchase Intention</description><date>2019</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/7/Chapter5.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/7565/8/Bibliography.pdf</identifier><identifier> VIRGINA, GITA (2019) PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG SMARTPHONE XIAOMI (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA). S1 thesis, Fakultas Ekonomi. </identifier><recordID>7565</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
VIRGINA, GITA |
| title |
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG SMARTPHONE XIAOMI (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA) |
| publishDate |
2019 |
| topic |
Manajemen (Management and Auxiliary Service) Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| url |
http://repository.fe.unj.ac.id/7565/1/Cover.pdf http://repository.fe.unj.ac.id/7565/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/7565/3/Chapter1.pdf http://repository.fe.unj.ac.id/7565/4/Chapter2.pdf http://repository.fe.unj.ac.id/7565/5/Chapter3.pdf http://repository.fe.unj.ac.id/7565/6/Chapter4.pdf http://repository.fe.unj.ac.id/7565/7/Chapter5.pdf http://repository.fe.unj.ac.id/7565/8/Bibliography.pdf http://repository.fe.unj.ac.id/7565/ |
| contents |
GITA VIRGINA. The Effect of Brand Image and Brand Trust toward Customer Satisfaction and Its Impact on Repurchase Intention Xiaomi Smartphone (Research on Bachelor Student of Faculty of Economics at State University of Jakarta), Study Program Bachelor of Management, Faculty of Economics, State University of Jakarta. 2019.
This study aims to determine the effect of each independent variables (brand image and brand trust) and intervening variable (customer satisfaction) on dependent variable (repurchase intention). Respondents in this study is determined by purposive sampling, they are 200 bachelor students of Faculty of Economics of State University of Jakarta that have used or are currently owning Xiaomi smartphone. Data are collected by survey using Structural Equation Model (SEM) analysis with LISREL 8.8. The results shows that brand trust and customer satisfaction affect repurchase intention. While the brand image does not affect customer satisfaction and repurchase intention. Customer satisfaction plays a role in mediating the relationship between brand trust and repurchase intention, but has no role in mediating the relationship between brand image and repurchase intention.
Keywords: Brand Image, Brand Trust, Customer Satisfaction, Repurchase Intention |
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IOS5140.7565 |
| institution |
Universitas Negeri Jakarta |
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257 |
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library:university library |
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PBE Fakultas Ekonomi Universitas Negeri Jakarta |
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903 |
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Repository Fakultas Ekonomi Universitas Negeri Jakarta |
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5140 |
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JAKARTA TIMUR |
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DKI JAKARTA |
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1 |
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IOS5140 |
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2019-07-10T19:50:04Z |
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2019-08-01T15:12:40Z |
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dc |
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1686312897881309184 |
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17.538404 |