PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta)
| Main Author: | Tria Octa, Sabila Revyanto |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/6296/1/Cover.pdf http://repository.fe.unj.ac.id/6296/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6296/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6296/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6296/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6296/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6296/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6296/ |
| ctrlnum |
6296 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/6296/</relation><title>PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta)</title><creator>Tria Octa, Sabila Revyanto</creator><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Manajemen Umum (General Management)</subject><description>This research aims analyze the influence of perceived ease of use on
purchase decision fashion products via online. The data that used in this research
were collected from the result of spreading questionnaires to 175 respondents
whom ever bought fashion products via online. The sampling technique used
probably sampling with simple random sampling method. The technique of data
analysis used descriptive analysis, hypothesis testing, and simple linier regression
analysis. From the result of this research, known that perceived ease of use has
influence significantly towards purchase decision. This is showed by the value of
coefficient determination (R
2
) is 0,723 (72,3%) and the rest is 0,277 (27,7%) that
means explained by the other of independent variables that was not analyze in this
research.</description><date>2018</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6296/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6296/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6296/3/Chapter%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6296/4/Chapter%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6296/5/Chapter%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6296/6/Chapter%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6296/7/Bibiliography.pdf</identifier><identifier> Tria Octa, Sabila Revyanto (2018) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>6296</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Tria Octa, Sabila Revyanto |
| title |
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta) |
| publishDate |
2018 |
| topic |
Manajemen (Management and Auxiliary Service) Manajemen Umum (General Management) |
| url |
http://repository.fe.unj.ac.id/6296/1/Cover.pdf http://repository.fe.unj.ac.id/6296/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6296/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6296/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6296/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6296/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6296/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6296/ |
| contents |
This research aims analyze the influence of perceived ease of use on
purchase decision fashion products via online. The data that used in this research
were collected from the result of spreading questionnaires to 175 respondents
whom ever bought fashion products via online. The sampling technique used
probably sampling with simple random sampling method. The technique of data
analysis used descriptive analysis, hypothesis testing, and simple linier regression
analysis. From the result of this research, known that perceived ease of use has
influence significantly towards purchase decision. This is showed by the value of
coefficient determination (R
2
) is 0,723 (72,3%) and the rest is 0,277 (27,7%) that
means explained by the other of independent variables that was not analyze in this
research. |
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IOS5140.6296 |
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Universitas Negeri Jakarta |
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257 |
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PBE Fakultas Ekonomi Universitas Negeri Jakarta |
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903 |
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Repository Fakultas Ekonomi Universitas Negeri Jakarta |
| repository_id |
5140 |
| city |
JAKARTA TIMUR |
| province |
DKI JAKARTA |
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1 |
| repoId |
IOS5140 |
| first_indexed |
2019-05-08T07:40:06Z |
| last_indexed |
2019-05-08T07:40:06Z |
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dc |
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1686312890231947264 |
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17.538404 |