PENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT BELI ULANG PADA APLIKASI MATAHARI MALL.COM (Studi Kasus pada Pengguna Aplikasi Mataharimall.com pada Fakultas Ekonomi Universitas Negeri Jakarta)
| Main Author: | Akbar, Maulana |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/6290/1/Cover.pdf http://repository.fe.unj.ac.id/6290/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6290/3/Chapter%201.pdf http://repository.fe.unj.ac.id/6290/4/Chapter%202.pdf http://repository.fe.unj.ac.id/6290/5/Chapter%203.pdf http://repository.fe.unj.ac.id/6290/6/Chapter%204.pdf http://repository.fe.unj.ac.id/6290/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6290/ |
Daftar Isi:
- This research is analyze the influence of perceived of ease on repurchase intention aplication mataharimall.com. The data which is used in this research is primary data. Collected from spreading one hundred fifty four questionnaires to user application mataharimall.com. This research use probability sampling and linier regression analysis in cultivating data. From the showing by value of R Square is 0,022 (2,2%), while 0,978 (97,8%) is influence by other factors. In this research, also known that perceived of ease have most positive and significant influence to repurchase intention.