PENGARUH KEPERCAYAAN (TRUST)DAN CITRA MEREK (BRAND IMAGE)TERHADAP KEPUTUSAN PEMBELIAN (PURCHASE DECISION) (SURVEI PENGGUNA MOBIL TOYOTA AGYA DI WILAYAH JAKARTA)
Daftar Isi:
- Elsyana Purnama Sari, 2017; The Influence of Trust and Brand Image Toward Purchase Decision (Survey of User Agya Toyota Car in Jakarta). Skripsi, Jakarta: Marketing Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, SE, M.Si & Dra. Basrah Saidani, M.Si. The purpose of this research are: 1) to know the influence of trust toward purchase decision of Toyota Agya car in Jakarta area, 2) to know the influence of brand image toward purchase decision of Toyota Agya car in Jakarta area. Object of the research is consist of 200 respondent of Toyota Agya car users in Jakarta area. Methods of data collection descriptive test explain there are still shortcomings in terms of trust and brand image on Toyota Agya cars in Jakarta area that caused a lack of consumer response to make purchasing decisions. The hypothesis test shows: 1) there is positive and significant influence between trust toward purchase decision, 2) there is positive and significant influence between brand image toward purchase decision. Keyword: trust, brand image, purchase decision, Toyota Agya car in Jakarta area