PENGARUH TERPAAN IKLAN CITRA WHITE LASTING BENGKOANG HAND AND BODY LOTION DI TELEVISI TERHADAP TINDAKAN MEMBELI (Survey Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Malang Angkatan 2006)
| Main Author: | KHAERUNNISA, NAFIDA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7847/1/PENGARUH_TERPAAN_IKLAN_CITRA_WHITE_LASTINGBENGKOANG_HAND.pdf http://eprints.umm.ac.id/7847/ |
Daftar Isi:
- The researcher took a study of Citra White Lasting Bengkoang hand and body lotion advertisement on television since there were lots of phenomena showed whitening products advertisement on television and by looking at the audience interest around the researcher when looking at the whitening advertisements on television, and she was also intended to re-analyze the previous study about the effect of whitening products on television. As for the population and sample, the researcher chosed the students of Communication Science in University of Muhammadiyah Malang year 2006. This study used a quantitative design, while the theory was using the A-I-D-D-A (Attention-Interest-Desire-Decicion-Action) theory, which assumed that advertisement did all made and declared then changed it into a satisfying decision in the form of an act of buying products that has been advertised. This research was a survey research, the samples of this study were 115 students and the sampling technique was using the rendom sampling proposed by Taro Yamane, and the technique of collecting the data was using questionnaire while the data sis technique was using a Simple Regression Linear and the data analysis technique was using Likert Scales. The result of this study showed that the effect of Citra White Lasting Bengkoang hand and body lotion advertisement on television influenced the consumer acts in buying Citra White Lasting Bengkoang hand and body lotion products were 38,6% and the rest were 61,4% influenced by the other variables. So it could be concluded that, in this study showed there were some positive impacts between the effect of Produk Citra White Lasting Bengkoang Hand and Body Lotion advertisement on television and the act of buying. It would be interesting if the further researcher would analyzed the same phenomena who could analyze the other variables of 61,4% that influenced the consumer act of buying the Citra White Lasting Bengkong Hand and Body Lotion product