Peningkatan impulsif buying berbasis positive emotion, shopping life style dan hedonic motivation
| Main Author: | Mohammad Sunarmahdi Wiryowidagdo |
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| Format: | Journal |
| Terbitan: |
FAKULTAS EKONOMI Universitas Islam Sultan Agung (UNISSULA)
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| Subjects: |
Daftar Isi:
- This study aimed to analyze the increase the increase in in impulse buying based on positive emotion,life style and hedonic shopping motive in paragon mall semarang the study population was a visitor paragon mal semarang.the sampling technique uses accidental sampling technique,which is a technique of making it by chance ancountered and suitable for research,obtained the number of samples of 100 people.analysis tools is the path analysis. possitive emotion to become an intervening variable between hedonic motive and impulse buying.shopping life style to become an intervening variable between hedonic motive againts impulse buying