Proposed development of the Thesis title The influence of consumer behavior on the purchasing decision of wardah brand lipstick (case study: university of muria kudus student)
| Main Author: | Fitriana, Nurul |
|---|---|
| Format: | Bachelors NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2022
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| Subjects: | |
| Online Access: |
http://eprints.umk.ac.id/16948/1/HAL.%20JUDUL.pdf http://eprints.umk.ac.id/16948/2/BAB%20I.pdf http://eprints.umk.ac.id/16948/3/BAB%20II.pdf http://eprints.umk.ac.id/16948/4/BAB%20III.pdf http://eprints.umk.ac.id/16948/5/BAB%20IV.pdf http://eprints.umk.ac.id/16948/6/BAB%20V.pdf http://eprints.umk.ac.id/16948/7/DAFTAR%20PUSTAKA.pdf http://eprints.umk.ac.id/16948/8/LAMPIRAN.pdf http://eprints.umk.ac.id/16948/ |
Daftar Isi:
- This study aims to determine personal factors, cultural factors, social factors on the decision to buy wardah lipstick at female students Universitas Muria Kudus. This study uses a sample of 100 respondents who are female students of Universitas Muria Kudus. The data analysis method used multiple linear equations. t test f test and coefficient of determination test. The results of the t test stated that personal factors had no significant effect on purchasing decisions, cultural factors had a significant effect on purchasing decisions, and social factors had no significant effect on purchasing decisions. The results of the f test state that personal factors, cultural factors, and social factors have a significant effect on purchasing decisions.