Proposed development of the Thesis title The influence of consumer behavior on the purchasing decision of wardah brand lipstick (case study: university of muria kudus student)
| Main Author: | Fitriana, Nurul |
|---|---|
| Format: | Bachelors NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2022
|
| Subjects: | |
| Online Access: |
http://eprints.umk.ac.id/16948/1/HAL.%20JUDUL.pdf http://eprints.umk.ac.id/16948/2/BAB%20I.pdf http://eprints.umk.ac.id/16948/3/BAB%20II.pdf http://eprints.umk.ac.id/16948/4/BAB%20III.pdf http://eprints.umk.ac.id/16948/5/BAB%20IV.pdf http://eprints.umk.ac.id/16948/6/BAB%20V.pdf http://eprints.umk.ac.id/16948/7/DAFTAR%20PUSTAKA.pdf http://eprints.umk.ac.id/16948/8/LAMPIRAN.pdf http://eprints.umk.ac.id/16948/ |
| ctrlnum |
16948 |
|---|---|
| fullrecord |
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Thesis title
The influence of consumer behavior on the
purchasing decision of wardah brand lipstick (case study: university of muria kudus student)</title><creator>Fitriana, Nurul</creator><subject>Ekonomi sebagai ilmu. Hubunugan dengan subjek lain</subject><subject>Teori Ekonomi</subject><description>This study aims to determine personal factors, cultural factors, social factors on the decision to buy wardah lipstick at female students Universitas Muria Kudus. This study uses a sample of 100 respondents who are female students of Universitas Muria Kudus. The data analysis method used multiple linear equations. t test f test and coefficient of determination test. The results of the t test stated that personal factors had no significant effect on purchasing decisions, cultural factors had a significant effect on purchasing decisions, and social factors had no significant effect on purchasing decisions. The results of the f test state that personal factors, cultural factors, and social factors have a significant effect on purchasing decisions.</description><date>2022</date><type>Thesis:Bachelors</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/1/HAL.%20JUDUL.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/2/BAB%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/3/BAB%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/4/BAB%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/5/BAB%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/6/BAB%20V.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/7/DAFTAR%20PUSTAKA.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umk.ac.id/16948/8/LAMPIRAN.pdf</identifier><identifier> Fitriana, Nurul (2022) Proposed development of the Thesis title The influence of consumer behavior on the purchasing decision of wardah brand lipstick (case study: university of muria kudus student). Sarjana thesis, Universitas Muria Kudus. </identifier><recordID>16948</recordID></dc>
|
| language |
eng |
| format |
Thesis:Bachelors Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Fitriana, Nurul |
| title |
Proposed development of the
Thesis title
The influence of consumer behavior on the
purchasing decision of wardah brand lipstick (case study: university of muria kudus student) |
| publishDate |
2022 |
| topic |
Ekonomi sebagai ilmu. Hubunugan dengan subjek lain Teori Ekonomi |
| url |
http://eprints.umk.ac.id/16948/1/HAL.%20JUDUL.pdf http://eprints.umk.ac.id/16948/2/BAB%20I.pdf http://eprints.umk.ac.id/16948/3/BAB%20II.pdf http://eprints.umk.ac.id/16948/4/BAB%20III.pdf http://eprints.umk.ac.id/16948/5/BAB%20IV.pdf http://eprints.umk.ac.id/16948/6/BAB%20V.pdf http://eprints.umk.ac.id/16948/7/DAFTAR%20PUSTAKA.pdf http://eprints.umk.ac.id/16948/8/LAMPIRAN.pdf http://eprints.umk.ac.id/16948/ |
| contents |
This study aims to determine personal factors, cultural factors, social factors on the decision to buy wardah lipstick at female students Universitas Muria Kudus. This study uses a sample of 100 respondents who are female students of Universitas Muria Kudus. The data analysis method used multiple linear equations. t test f test and coefficient of determination test. The results of the t test stated that personal factors had no significant effect on purchasing decisions, cultural factors had a significant effect on purchasing decisions, and social factors had no significant effect on purchasing decisions. The results of the f test state that personal factors, cultural factors, and social factors have a significant effect on purchasing decisions. |
| id |
IOS3090.16948 |
| institution |
Universitas Muria Kudus |
| institution_id |
139 |
| institution_type |
library:university library |
| library |
UPT Perpustakaan Universitas Muria Kudus |
| library_id |
630 |
| collection |
Repositori Universitas Muria Kudus |
| repository_id |
3090 |
| subject_area |
Bahasa Ekonomi Hukum |
| city |
KUDUS |
| province |
JAWA TENGAH |
| repoId |
IOS3090 |
| first_indexed |
2023-02-26T07:11:36Z |
| last_indexed |
2023-02-26T07:11:36Z |
| recordtype |
dc |
| _version_ |
1765996441638010880 |
| score |
17.13294 |