Pengaruh celebrity endorser, label halal dan word of mouth, terhadap brand image dan berdampak pada keputusan pembelian produk kosmetik berlabel halal “wardah” (studi kasus pada mahasiswi universitas muria kudus)
Main Author: | PUTRO, RIDWAN WAHONO |
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Format: | Bachelors NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2021
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Subjects: | |
Online Access: |
http://eprints.umk.ac.id/14852/1/Halaman%2C%20Judul.pdf http://eprints.umk.ac.id/14852/2/BAB%20I.pdf http://eprints.umk.ac.id/14852/3/BAB%20II.pdf http://eprints.umk.ac.id/14852/4/BAB%20III.pdf http://eprints.umk.ac.id/14852/5/BAB%20IV.pdf http://eprints.umk.ac.id/14852/6/BAB%20V.pdf http://eprints.umk.ac.id/14852/7/DAFTAR%20PUSTAKA.pdf http://eprints.umk.ac.id/14852/8/LAMPIRAN.pdf http://eprints.umk.ac.id/14852/ |