Analisis pengaruh socially responsible marketing dan corporate social responsibility terhadap brand image dan corporate reputation studi kasus pada kampanye "senyum sehat senyum Pepsodent" dari PT. Unilever Indonesia = Analysis of effect of socially responsible marketing and corporate social responsibility on brand image and corporate reputation : case study campaign "senyum sehat senyum pepsodent" of the PT. Unilever Indonesia

Main Authors: Julfitri Dwi Handayani, author, Add author: Adi Zakaria Afiff, supervisor, Add author: T. Ezni Balqiah, examiner, Add author: Bambang Wiharto, examiner
Format: Masters Bachelors
Terbitan: , 2012
Subjects:
Online Access: https://lib.ui.ac.id/detail?id=20332605