Analisis pengaruh socially responsible marketing dan corporate social responsibility terhadap brand image dan corporate reputation studi kasus pada kampanye "senyum sehat senyum Pepsodent" dari PT. Unilever Indonesia = Analysis of effect of socially responsible marketing and corporate social responsibility on brand image and corporate reputation : case study campaign "senyum sehat senyum pepsodent" of the PT. Unilever Indonesia
Main Authors: | Julfitri Dwi Handayani, author, Add author: Adi Zakaria Afiff, supervisor, Add author: T. Ezni Balqiah, examiner, Add author: Bambang Wiharto, examiner |
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Format: | Masters Bachelors |
Terbitan: |
, 2012
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Subjects: | |
Online Access: |
https://lib.ui.ac.id/detail?id=20332605 |