Analisis peran program corporate social responsibility (CSR) dalam membangun corporate reputation, brand equity, dan social equity brand studi kasus pada merek Lifebuoy produk dari PT. Unilever = Analysis of the role of corporate social responsibility in building corporate reputation, brand equity, and social equity brand : case study as a product from unilever corpration
Main Authors: | Ellena Nurfazria Handayani, author, Add author: T. Ezni Balqiah, supervisor, Add author: Rembeth, John Daniel, examiner, Add author: Sofjan Assauri, examiner |
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Format: | Masters Bachelors |
Terbitan: |
Program Pascasarjana Universitas Indonesia
, 2012
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Subjects: | |
Online Access: |
https://lib.ui.ac.id/detail?id=20298558 |
Internet
https://lib.ui.ac.id/detail?id=20298558Lokasi
Koleksi | Repository Skripsi (open) Universitas Indonesia |
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Gedung | Perpustakaan Universitas Indonesia |
Institusi | Universitas Indonesia |
Kota | KOTA DEPOK |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |