Analisis pengaruh socially responsible marketing dan corporate social responsibility terhadap brand image dan corporate reputation : studi kasus pada kampanye "senyum sehat senyum Pepsodent" dari PT. Unilever Indonesia = Analysis of effect of socially responsible marketing and corporate social responsibility on brand image and corporate reputation : case study campaign "senyum sehat senyum pepsodent" of the PT. Unilever Indonesia - Julfitri Dwi Handayani, author (2012)