Pengaruh kredibilitas Endorser terhadap sikap terhadap iklan dan sikap terhadap merek studi kasus L-Men = The effect of credibility Endorser towards ad attitude and brand attitude : case study L-Men / Rian Cendra Setiyadi
| Main Author: | Rian Cendra Setiyadi, author |
|---|---|
| Format: | Masters Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2013
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20329916-T-Rian Cendra Setiyadi.pdf |