Pengaruh kredibilitas Endorser terhadap sikap terhadap iklan dan sikap terhadap merek : studi kasus L-Men = The effect of credibility Endorser towards ad attitude and brand attitude : case study L-Men / Rian Cendra Setiyadi - Rian Cendra Setiyadi, author (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013)