Pengaruh Celebrity Endorser dan kredibilitas prusahaan terhadap keputusan konsumen untuk menonton = Effect of celebrity endorser and cororate credibility on consumer decision to wTCH
| Main Authors: | Yuliandari Putri Kusumawardhani, author, Add author: Pinckey Triputra, supervisor, Add author: Sasa Djuarsa Sendjaja, examiner, Add author: Firman Kurniawan Sujono, examiner, Add author: Udi Rusadi, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20304002 |