Pengaruh celebrity credibility dan brand credibility pada consumer based brand equity studi kasus konsumen L'oreal Paris = The effect of celebrity credibility and brand credibility on consumer based brand equity case study consumer of L'oreal Paris / Noviza Gealdia
| Main Author: | Noviza Gealdia, author |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2014
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20368105-S53622-noviza_gealdia.pdf |
Internet
http://lib.ui.ac.id/file?file=digital/20368105-S53622-noviza_gealdia.pdfLokasi
| Koleksi | Repository Skripsi (open) Universitas Indonesia |
|---|---|
| Gedung | Perpustakaan Universitas Indonesia |
| Institusi | Universitas Indonesia |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |