THE PROMOTION STRATEGIES OF KUE DELAPAN JAM AS TOURISM CULINARY IN PALEMBANG
| Main Author: | NATHASYA, NURVIA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/1490/1/Cover.pdf http://eprints.polsri.ac.id/1490/2/CHAPTER%20I.pdf http://eprints.polsri.ac.id/1490/3/CHAPTER%20II.pdf http://eprints.polsri.ac.id/1490/4/CHAPTER%20III.pdf http://eprints.polsri.ac.id/1490/5/CHAPTER%20IV.pdf http://eprints.polsri.ac.id/1490/6/CHAPTER%20V.pdf http://eprints.polsri.ac.id/1490/7/REFERENCES.pdf http://eprints.polsri.ac.id/1490/ |
Daftar Isi:
- This final report studied the strategy promotion of kue delapan jam as the tourism culinary in Palembang. The writer wanted to know the promotion strategy of kue delapan jam. The data were collected through observation, interview and documentation. The writer took the promotion strategy of kue delapan jam based on three cake makers. The data were analyzed by using qualitative reasearch method. The writer found that there are four types of promotion strategy found in the three cake makers promoted kue delapan jam.Each of promotion strategy have their strength. The writer suggested for three cake makers to improve their products especially kue delapan jam by using four types of prmotion strategy