The Impact of Social Media Influencers on Beauty Products Consumption
| Main Author: | Gao, Jane |
|---|---|
| Format: | Dataset |
| Terbitan: |
Mendeley
, 2020
|
| Subjects: | |
| Online Access: |
https:/data.mendeley.com/datasets/2tvp4j5t2y |
Daftar Isi:
- It is the result of the questionnaires at the very beginning. The valid sample size is 200. Reliability: Cronbach α coefficient ranges from 0.7 to 0.9. Validity: KMO= 0.757. Common factor variance [CFA]> 0.7; Cumulative variance contribution [CVC] >80%. The convergent and divergent validity are both achieved. SEM & Hierachical regression 14 hypothesis have been proved to be obviously correlationship.