The Impact of Social Media Influencers on Beauty Products Consumption
| Main Author: | Gao, Jane |
|---|---|
| Format: | Dataset |
| Terbitan: |
Mendeley
, 2020
|
| Subjects: | |
| Online Access: |
https:/data.mendeley.com/datasets/2tvp4j5t2y |
| ctrlnum |
0.17632-2tvp4j5t2y.1 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc><creator>Gao, Jane</creator><title>The Impact of Social Media Influencers on Beauty Products Consumption</title><publisher>Mendeley</publisher><description>It is the result of the questionnaires at the very beginning.
The valid sample size is 200.
Reliability:
Cronbach α coefficient ranges from 0.7 to 0.9.
Validity:
KMO= 0.757.
Common factor variance [CFA]＞ 0.7;
Cumulative variance contribution [CVC] ＞80%.
The convergent and divergent validity are both achieved.
SEM & Hierachical regression
14 hypothesis have been proved to be obviously correlationship.</description><subject>Marketing</subject><subject>Social Media Marketing</subject><type>Other:Dataset</type><identifier>10.17632/2tvp4j5t2y.1</identifier><rights>Creative Commons Attribution 4.0 International</rights><rights>http://creativecommons.org/licenses/by/4.0</rights><relation>https:/data.mendeley.com/datasets/2tvp4j5t2y</relation><date>2020-03-05T08:36:47Z</date><recordID>0.17632-2tvp4j5t2y.1</recordID></dc>
|
| format |
Other:Dataset Other |
| author |
Gao, Jane |
| title |
The Impact of Social Media Influencers on Beauty Products Consumption |
| publisher |
Mendeley |
| publishDate |
2020 |
| topic |
Marketing Social Media Marketing |
| url |
https:/data.mendeley.com/datasets/2tvp4j5t2y |
| contents |
It is the result of the questionnaires at the very beginning.
The valid sample size is 200.
Reliability:
Cronbach α coefficient ranges from 0.7 to 0.9.
Validity:
KMO= 0.757.
Common factor variance [CFA]> 0.7;
Cumulative variance contribution [CVC] >80%.
The convergent and divergent validity are both achieved.
SEM & Hierachical regression
14 hypothesis have been proved to be obviously correlationship. |
| id |
IOS7969.0.17632-2tvp4j5t2y.1 |
| institution |
Universitas Islam Indragiri |
| affiliation |
onesearch.perpusnas.go.id |
| institution_id |
804 |
| institution_type |
library:university library |
| library |
Teknologi Pangan UNISI |
| library_id |
2816 |
| collection |
Artikel mulono |
| repository_id |
7969 |
| city |
INDRAGIRI HILIR |
| province |
RIAU |
| shared_to_ipusnas_str |
1 |
| repoId |
IOS7969 |
| first_indexed |
2020-04-08T08:13:23Z |
| last_indexed |
2020-04-08T08:13:23Z |
| recordtype |
dc |
| _version_ |
1686587399933526016 |
| score |
17.538404 |