Pengaruh perceived prestige dan domain involvement terhadap purchase intention melalui fan identification, sponsor credibility, dan attitude toward sponsorship (studi kasus PT. aia & klub sepak bola tottenham hotspur)

Main Author: S., Billy Christian
Format: Thesis NonPeerReviewed Book
Bahasa: ind
Terbitan: , 2014
Subjects:
Online Access: http://kc.umn.ac.id/569/1/HALAMAN%20AWAL.pdf
http://kc.umn.ac.id/569/2/BAB%20I.pdf
http://kc.umn.ac.id/569/3/BAB%20II.pdf
http://kc.umn.ac.id/569/4/BAB%20III.pdf
http://kc.umn.ac.id/569/5/BAB%20IV.pdf
http://kc.umn.ac.id/569/6/BAB%20V.pdf
http://kc.umn.ac.id/569/