Daftar Isi: ANALISIS PENGARUH KUALITAS PELAYANAN, BRAND IMAGE, DAN IKLAN TERHADAP IMPULSE BUYING BELANJA ONLINE DI BLIBLI.COM

Main Author:	DAMARA, IMMANUEL FRANSS YORIS
Format:	Thesis NonPeerReviewed Book
Bahasa:	ind
Terbitan:	, 2020
Subjects:	657 Accounting Akuntansi 658 General Management Manajemen Umum
Online Access:	http://repository.mercubuana.ac.id/56192/1/1.%20HALAMAN%20JUDUL.pdf http://repository.mercubuana.ac.id/56192/2/2.%20SURAT%20PERNYATAAN%20KARYA%20SENDIRI.pdf http://repository.mercubuana.ac.id/56192/3/3.%20LEMBAR%20PENGESAHAN%20SKRIPSI.pdf http://repository.mercubuana.ac.id/56192/4/4.%20ABSTRAK.pdf http://repository.mercubuana.ac.id/56192/5/5.%20KATA%20PENGANTAR.pdf http://repository.mercubuana.ac.id/56192/6/6.%20DAFTAR%20ISI.pdf http://repository.mercubuana.ac.id/56192/7/7.%20DAFTAR%20TABEL.pdf http://repository.mercubuana.ac.id/56192/8/8.%20DAFTAR%20GAMBAR.pdf http://repository.mercubuana.ac.id/56192/9/9.%20DAFTAR%20LAMPIRAN.pdf http://repository.mercubuana.ac.id/56192/10/10.%20BAB%20I.pdf http://repository.mercubuana.ac.id/56192/11/11.%20BAB%20II.pdf http://repository.mercubuana.ac.id/56192/12/12.%20BAB%20III.pdf http://repository.mercubuana.ac.id/56192/13/13.%20BAB%20IV.pdf http://repository.mercubuana.ac.id/56192/14/14.%20BAB%20V.pdf http://repository.mercubuana.ac.id/56192/15/15.%20DAFTAR%20PUSTAKA.pdf http://repository.mercubuana.ac.id/56192/16/16.%20LAMPIRAN.pdf http://repository.mercubuana.ac.id/56192/

Daftar Isi:

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, brand image, dan iklan terhadap impulse buying belanja online di Blibli.com. Sampel yang di pergunakan sebanyak 100 responden. Metode penarikan sampel menggunakan sampling jenuh. metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data dengan uji regresi linier berganda menggunakan SPSS versi 21. Penelitian ini membuktikan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap impulse buying. Brand image berpengaruh positif dan signifikan terhadap impulse buying. Iklan berpengaruh positif dan signifikan terhadap impulse buying. Kata Kunci : Kualitas Pelayanan, Brand Image, Iklan, Impulse Buying. ABSTRACT This study aims to analyze the effect of service quality, brand image, and advertising on impulse buying online shopping at Blibli.com. The sample used was 100 respondents. The sampling method uses saturated sampling. data collection methods using survey methods, the research instrument is a questionnaire. Methods of data analysis with multiple linear regression test using SPSS version 21. This study proves that service quality has a positive and significant effect on impulse buying. Brand image has a positive and significant effect on impulse buying. Advertising has a positive and significant effect on impulse buying. Keywords: Service Quality, Brand Image, Advertising, Impulse Buying.