PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SARI ROTI (Studi Kasus Masyarakat Perumahan KFT di Jakarta Barat)
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52507 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/52507/</relation><title>PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SARI ROTI (Studi Kasus Masyarakat Perumahan KFT di Jakarta Barat)</title><creator>ANGRAINI, DWI</creator><subject>330 Economics/Ilmu Ekonomi</subject><subject>339.3 National Product/Produk Nasional</subject><subject>658 General Management/Manajemen Umum</subject><subject>658.6 Quality Management/Manajemen Kualitas</subject><subject>700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang</subject><subject>739.48 Products/Produk</subject><description>This study aims to determine the influence of the perception of product
quality, price perceptions and promotion to purchase at Sari Roti. This research
uses quantitative methods and a sample of 160 respondents who has made a
purchase Sari Roti in the west KFT housing complex, west cengkareng, west
Jakarta city using purposive sampling technique and data collection using
questionnaire. Method used in this study is Partial Least Square (PLS), smart PLS
2.0. The study concludes: (1) product quality significant effect to purchasing
decisions, (2) price perceptions negative effect to purchasing decisions, (3)
promotion significant effect to purchasing decisions.
Keywords: Product quality, price perceptions, promotion, buying decisions

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi
harga dan promosi terhadap keputusan pembelian Sari Roti. Penelitian ini
mengunakan metode kuantitatif dan sampelnya berjumlah 160 yang telah
melakukan pembelian Sari Roti di komplek perumahan KFT barat, Cengkareng
barat, Kota Jakarta Barat menggunakan teknik purposive sampling dan
pengambilan data menggunakan kuesioner. Metode yang digunakan dalam
penelitian ini adalah partial Least Square (PLS) dengan mengunakan software
Smart PLS 2.0. Adapun hasil dari penelitian adalah: (1) kualitas produk
berpengaruh signifikan terhadap keputusan pembelian, (2) persepsi harga
berpengaruh negatif terhadap keputusan pembelian, (3) promosi berpengaruh
signifikan terhadap keputusan pembelian.
Kata Kunci: Kualitas Produk, Persepsi Harga, Promosi, Keputusan
Pembelian.</description><date>2019-12-03</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/1/1.%20Cover.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/2/2.%20Abstrak.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/3/3.%20Lembar%20Pernyataan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/4/4.%20Lembar%20Pengesahan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/5/5.%20Kata%20Pengantar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/6/6.%20Daftar%20isi.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/7/7.%20Daftar%20Tabel.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/8/8.%20Daftar%20Gambar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/9/9.%20Daftar%20Lampiran.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/10/10.%20Bab%201.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/11/11.%20Bab%202.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/12/12.%20Bab%203.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/13/13.%20Bab%204.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/14/14.%20Bab%205.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/15/15.%20Daftar%20Pustaka.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52507/16/16.%20Lampiran.pdf</identifier><identifier> ANGRAINI, DWI (2019) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SARI ROTI (Studi Kasus Masyarakat Perumahan KFT di Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>52507</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
ANGRAINI, DWI |
| title |
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SARI ROTI (Studi Kasus Masyarakat Perumahan KFT di Jakarta Barat) |
| publishDate |
2019 |
| topic |
330 Economics Ilmu Ekonomi 339.3 National Product Produk Nasional 658 General Management Manajemen Umum 658.6 Quality Management Manajemen Kualitas 700.41 Arts Displaying Specific Qualities of Style Mood Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu Suasana Hati Sudut Pandang 739.48 Products Produk |
| url |
http://repository.mercubuana.ac.id/52507/1/1.%20Cover.pdf http://repository.mercubuana.ac.id/52507/2/2.%20Abstrak.pdf http://repository.mercubuana.ac.id/52507/3/3.%20Lembar%20Pernyataan.pdf http://repository.mercubuana.ac.id/52507/4/4.%20Lembar%20Pengesahan.pdf http://repository.mercubuana.ac.id/52507/5/5.%20Kata%20Pengantar.pdf http://repository.mercubuana.ac.id/52507/6/6.%20Daftar%20isi.pdf http://repository.mercubuana.ac.id/52507/7/7.%20Daftar%20Tabel.pdf http://repository.mercubuana.ac.id/52507/8/8.%20Daftar%20Gambar.pdf http://repository.mercubuana.ac.id/52507/9/9.%20Daftar%20Lampiran.pdf http://repository.mercubuana.ac.id/52507/10/10.%20Bab%201.pdf http://repository.mercubuana.ac.id/52507/11/11.%20Bab%202.pdf http://repository.mercubuana.ac.id/52507/12/12.%20Bab%203.pdf http://repository.mercubuana.ac.id/52507/13/13.%20Bab%204.pdf http://repository.mercubuana.ac.id/52507/14/14.%20Bab%205.pdf http://repository.mercubuana.ac.id/52507/15/15.%20Daftar%20Pustaka.pdf http://repository.mercubuana.ac.id/52507/16/16.%20Lampiran.pdf http://repository.mercubuana.ac.id/52507/ |
| contents |
This study aims to determine the influence of the perception of product
quality, price perceptions and promotion to purchase at Sari Roti. This research
uses quantitative methods and a sample of 160 respondents who has made a
purchase Sari Roti in the west KFT housing complex, west cengkareng, west
Jakarta city using purposive sampling technique and data collection using
questionnaire. Method used in this study is Partial Least Square (PLS), smart PLS
2.0. The study concludes: (1) product quality significant effect to purchasing
decisions, (2) price perceptions negative effect to purchasing decisions, (3)
promotion significant effect to purchasing decisions.
Keywords: Product quality, price perceptions, promotion, buying decisions
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi
harga dan promosi terhadap keputusan pembelian Sari Roti. Penelitian ini
mengunakan metode kuantitatif dan sampelnya berjumlah 160 yang telah
melakukan pembelian Sari Roti di komplek perumahan KFT barat, Cengkareng
barat, Kota Jakarta Barat menggunakan teknik purposive sampling dan
pengambilan data menggunakan kuesioner. Metode yang digunakan dalam
penelitian ini adalah partial Least Square (PLS) dengan mengunakan software
Smart PLS 2.0. Adapun hasil dari penelitian adalah: (1) kualitas produk
berpengaruh signifikan terhadap keputusan pembelian, (2) persepsi harga
berpengaruh negatif terhadap keputusan pembelian, (3) promosi berpengaruh
signifikan terhadap keputusan pembelian.
Kata Kunci: Kualitas Produk, Persepsi Harga, Promosi, Keputusan
Pembelian. |
| id |
IOS5909.52507 |
| institution |
Universitas Mercu Buana |
| institution_id |
134 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Mercu Buana |
| library_id |
542 |
| collection |
Repository Universitas Mercu Buana |
| repository_id |
5909 |
| subject_area |
Econmics/Ilmu Ekonomi Communication/Komunikasi Engineering/Ilmu Teknik Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan |
| city |
Jakarta Barat |
| province |
DKI JAKARTA |
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1 |
| repoId |
IOS5909 |
| first_indexed |
2019-12-16T05:36:44Z |
| last_indexed |
2019-12-16T05:36:44Z |
| recordtype |
dc |
| _version_ |
1685794918292783104 |
| score |
17.538404 |