PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK KEJU PROCHIZ (Studi Kasus Pada PT. Mulia Boga Raya)
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51245 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/51245/</relation><title>PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK KEJU PROCHIZ (Studi Kasus Pada PT. Mulia Boga Raya)</title><creator>AFRIATI, NUR ELSAH</creator><subject>297.431 Buy Sell/Jual Beli</subject><subject>650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan</subject><subject>658 General Management/Manajemen Umum</subject><subject>658.6 Quality Management/Manajemen Kualitas</subject><subject>700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang</subject><description>This research aims to know the influence of price perseption, product quality, and promotion on the interest in repurchasing product prochiz at PT. Mulia Boga raya in west Jakarta region. The total numbers of all respondents are 90 customers. The sample has been selected by using purposive sampling method in which the sample collection technique is done based on certain considetarion.
The result of the research shows that the price perseption and product quality has positive and significant influence to the interest in repurchasing product prochiz at PT. Mulia Boga Raya. And promotion has no positive and significant influence to the interest in repurchasing product prochiz.
Keywords : price perseption, product quality, promotion, interest and repurchasing.

Penelitian ini untuk mengetahui pengaruh persepsi harga, kualitas produk, dan promosi terhadap minat pembelian ulang keju prochiz di PT. Mulia Boga Raya di wilayah Jakarta Barat. Jumlah total semua responden adalah 90 customer. Sampel dipilih dengan menggunakan metode purposive sampling dimana teknik pengumpulan sampel dilakukan berdasarkan pertimbangan tertentu.
Hasil penelitian ini menunjukan bahwa variabel persepsi harga, dan kualitas produk berpengaruh positif dan signifikan terhadap minat pembelian ulang. Dan Promosi tidak berpengaruh positif dan signifikan terhadap minat pembelian ulang.
Kata kunci : persepsi harga, kualitas produk, promosi, minat pembelian ulang</description><date>2019-10-10</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/1/1.%20HAL%20JUDUL.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/2/4.%20ABSTRAK.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/3/2.%20SURAT%20PERNYATAAN.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/4/3.%20LEMBAR%20PENGESAHAN.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/5/5.%20KATA%20PENGANTAR.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/6/6.%20DAFTAR%20ISI.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/7/7.%20DAFTAR%20TABEL.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/8/8.%20DAFTAR%20GAMBAR.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/9/9.%20DAFTAR%20LAMPIRAN.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/10/10.%20BAB%201.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/11/11.%20BAB%202.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/12/12.%20BAB%203.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/13/13.%20BAB%204.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/14/14.%20BAB%205.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/15/15.%20DAFTAR%20PUSTAKA.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/51245/16/16.%20LAMPIRAN%20%281%29.pdf</identifier><identifier> AFRIATI, NUR ELSAH (2019) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK KEJU PROCHIZ (Studi Kasus Pada PT. Mulia Boga Raya). S1 thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>51245</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
AFRIATI, NUR ELSAH |
| title |
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK KEJU PROCHIZ (Studi Kasus Pada PT. Mulia Boga Raya) |
| publishDate |
2019 |
| topic |
297.431 Buy Sell Jual Beli 650 Management Public Relations Business and Auxiliary Service/Manajemen Hubungan Masyarakat Bisnis dan Ilmu yang Berkaitan 658 General Management Manajemen Umum 658.6 Quality Management Manajemen Kualitas 700.41 Arts Displaying Specific Qualities of Style Mood Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu Suasana Hati Sudut Pandang |
| url |
http://repository.mercubuana.ac.id/51245/1/1.%20HAL%20JUDUL.pdf http://repository.mercubuana.ac.id/51245/2/4.%20ABSTRAK.pdf http://repository.mercubuana.ac.id/51245/3/2.%20SURAT%20PERNYATAAN.pdf http://repository.mercubuana.ac.id/51245/4/3.%20LEMBAR%20PENGESAHAN.pdf http://repository.mercubuana.ac.id/51245/5/5.%20KATA%20PENGANTAR.pdf http://repository.mercubuana.ac.id/51245/6/6.%20DAFTAR%20ISI.pdf http://repository.mercubuana.ac.id/51245/7/7.%20DAFTAR%20TABEL.pdf http://repository.mercubuana.ac.id/51245/8/8.%20DAFTAR%20GAMBAR.pdf http://repository.mercubuana.ac.id/51245/9/9.%20DAFTAR%20LAMPIRAN.pdf http://repository.mercubuana.ac.id/51245/10/10.%20BAB%201.pdf http://repository.mercubuana.ac.id/51245/11/11.%20BAB%202.pdf http://repository.mercubuana.ac.id/51245/12/12.%20BAB%203.pdf http://repository.mercubuana.ac.id/51245/13/13.%20BAB%204.pdf http://repository.mercubuana.ac.id/51245/14/14.%20BAB%205.pdf http://repository.mercubuana.ac.id/51245/15/15.%20DAFTAR%20PUSTAKA.pdf http://repository.mercubuana.ac.id/51245/16/16.%20LAMPIRAN%20%281%29.pdf http://repository.mercubuana.ac.id/51245/ |
| contents |
This research aims to know the influence of price perseption, product quality, and promotion on the interest in repurchasing product prochiz at PT. Mulia Boga raya in west Jakarta region. The total numbers of all respondents are 90 customers. The sample has been selected by using purposive sampling method in which the sample collection technique is done based on certain considetarion.
The result of the research shows that the price perseption and product quality has positive and significant influence to the interest in repurchasing product prochiz at PT. Mulia Boga Raya. And promotion has no positive and significant influence to the interest in repurchasing product prochiz.
Keywords : price perseption, product quality, promotion, interest and repurchasing.
Penelitian ini untuk mengetahui pengaruh persepsi harga, kualitas produk, dan promosi terhadap minat pembelian ulang keju prochiz di PT. Mulia Boga Raya di wilayah Jakarta Barat. Jumlah total semua responden adalah 90 customer. Sampel dipilih dengan menggunakan metode purposive sampling dimana teknik pengumpulan sampel dilakukan berdasarkan pertimbangan tertentu.
Hasil penelitian ini menunjukan bahwa variabel persepsi harga, dan kualitas produk berpengaruh positif dan signifikan terhadap minat pembelian ulang. Dan Promosi tidak berpengaruh positif dan signifikan terhadap minat pembelian ulang.
Kata kunci : persepsi harga, kualitas produk, promosi, minat pembelian ulang |
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IOS5909.51245 |
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Universitas Mercu Buana |
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134 |
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library:university library |
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Perpustakaan Universitas Mercu Buana |
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542 |
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Repository Universitas Mercu Buana |
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5909 |
| subject_area |
Econmics/Ilmu Ekonomi Communication/Komunikasi Engineering/Ilmu Teknik Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan |
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Jakarta Barat |
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DKI JAKARTA |
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1 |
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IOS5909 |
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2019-10-14T18:48:23Z |
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2019-11-06T01:50:51Z |
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dc |
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1674510872149491712 |
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17.538404 |