PENGARUH CITRA MEREK, IKLAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK PRODUK INDOMIE
| ctrlnum |
46105 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/46105/</relation><title>PENGARUH CITRA MEREK, IKLAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK PRODUK INDOMIE</title><creator>ILHAMI, IBNU SINA TRI</creator><subject>650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan</subject><subject>659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat</subject><subject>741.67 Advertisement and Posters/Iklan dan Poster</subject><description>This study aims to examine and analyze the influence of Brand Image,
Advertising and Consumer Satisfaction on Indomie Brand Loyalty in Indonesia.
(Case study on consumer of instant noodles in sub district Ciledug, Tangerang).
Sampling technique in this research is Convenience Sampling. Respondents in this
study as many as 175 respondents from Indomie consumers in subdistrict Ciledug,
Tangerang. The approach used in this research is Structural Equation Model
(SEM) with Smart-PLS analysis tool.
Result of research which have been got after doing testing of Structural Model /
Hypothesis Test (Inner Model) indicate that variable of Brand Image,
Advertisement and Consumer Satisfaction influence to Brand Loyalty. Brand
Image Variable have positive and significant effect to Brand Loyalty with value of
t-statistics 2,325> 1,96. Ad Variable have positive and significant effect to Brand
Loyalty with t-statistic value 6,212> 1,96. Consumer Satisfaction Variables have
positive and significant effect on Brand Loyalty with t-statistics 2,127> 1,96.
Keywords: Brand Image, Advertisement, Consumer Satisfaction, Brand Loyalty,
Structural Equation Model (SEM), Partial Least Square (PLS).

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Citra
Merek, Iklan dan Kepuasan Konsumen terhadap Loyalitas Merek Indomie di
indonesia. (Studi kasus pada konsumen mie instan di kecamatan Ciledug,
Tangerang). Teknik pengambilan sampel dalam penelitian ini yaitu Convenience
Sampling. Responden dalam penelitian ini sebanyak 175 responden dari
konsumen Indomie di kecamatan Ciledug, Tangerang. Pendekatan yang di
gunakan pada penelitian ini adalah Struktural Equation Model (SEM) dengan alat
analisis Smart-PLS.
Hasil penelitian yang telah didapatkan setelah melakukan pengujian Model
Struktural/Uji Hipotesis (Inner Model) menunjukkan bahwa variabel Citra Merek,
Iklan dan Kepuasan Konsumen berpengaruh terhadap Loyalitas Merek. Variabel
Citra Merek berpengaruh positif dan signifikan terhadap Loyalitas Merek dengan
nilai Nilai t-statistik 2.325> 1,96. Variabel Iklan berpengaruh positif dan
signifikan terhadap Loyalitas Merek dengan nilai t-statistik 6.212> 1,96. Variabel
Kepuasan Konsumen berpengaruh positif dan signifikan terhadap Loyalitas Merek
dengan nilai t-statistik 2.127> 1,96.
Kata kunci : Citra Merek, Iklan, Kepuasan Konsumen, Loyalitas Merek,
Struktural Equation Model (SEM), Partial Least Square(PLS).</description><date>2018-12-17</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/1/1.%20Cover.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/2/2.%20Abstrak.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/3/3.%20Lembar%20Pernyataan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/4/4.%20Lembar%20Pengesahan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/5/5.%20Kata%20Pengantar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/6/6.%20Daftar%20Isi.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/7/7.Daftar%20Tabel.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/8/8.Daftar%20Gambar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/9/9.%20Daftar%20Lampiran.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/10/10.%20Bab%201.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/11/11.%20Bab%202.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/12/12.%20Bab%203.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/13/13.%20Bab%204.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/14/14.%20Bab%205.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/15/15.%20Daftar%20Pustaka.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/46105/16/16.%20Lampiran.pdf</identifier><identifier> ILHAMI, IBNU SINA TRI (2018) PENGARUH CITRA MEREK, IKLAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK PRODUK INDOMIE. S1 thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>46105</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
ILHAMI, IBNU SINA TRI |
| title |
PENGARUH CITRA MEREK, IKLAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK PRODUK INDOMIE |
| publishDate |
2018 |
| topic |
650 Management Public Relations Business and Auxiliary Service/Manajemen Hubungan Masyarakat Bisnis dan Ilmu yang Berkaitan 659 Advertising and Public Relations/Periklanan Reklame Pariwara Iklan Sponsor Humas 741.67 Advertisement and Posters Iklan dan Poster |
| url |
http://repository.mercubuana.ac.id/46105/1/1.%20Cover.pdf http://repository.mercubuana.ac.id/46105/2/2.%20Abstrak.pdf http://repository.mercubuana.ac.id/46105/3/3.%20Lembar%20Pernyataan.pdf http://repository.mercubuana.ac.id/46105/4/4.%20Lembar%20Pengesahan.pdf http://repository.mercubuana.ac.id/46105/5/5.%20Kata%20Pengantar.pdf http://repository.mercubuana.ac.id/46105/6/6.%20Daftar%20Isi.pdf http://repository.mercubuana.ac.id/46105/7/7.Daftar%20Tabel.pdf http://repository.mercubuana.ac.id/46105/8/8.Daftar%20Gambar.pdf http://repository.mercubuana.ac.id/46105/9/9.%20Daftar%20Lampiran.pdf http://repository.mercubuana.ac.id/46105/10/10.%20Bab%201.pdf http://repository.mercubuana.ac.id/46105/11/11.%20Bab%202.pdf http://repository.mercubuana.ac.id/46105/12/12.%20Bab%203.pdf http://repository.mercubuana.ac.id/46105/13/13.%20Bab%204.pdf http://repository.mercubuana.ac.id/46105/14/14.%20Bab%205.pdf http://repository.mercubuana.ac.id/46105/15/15.%20Daftar%20Pustaka.pdf http://repository.mercubuana.ac.id/46105/16/16.%20Lampiran.pdf http://repository.mercubuana.ac.id/46105/ |
| contents |
This study aims to examine and analyze the influence of Brand Image,
Advertising and Consumer Satisfaction on Indomie Brand Loyalty in Indonesia.
(Case study on consumer of instant noodles in sub district Ciledug, Tangerang).
Sampling technique in this research is Convenience Sampling. Respondents in this
study as many as 175 respondents from Indomie consumers in subdistrict Ciledug,
Tangerang. The approach used in this research is Structural Equation Model
(SEM) with Smart-PLS analysis tool.
Result of research which have been got after doing testing of Structural Model /
Hypothesis Test (Inner Model) indicate that variable of Brand Image,
Advertisement and Consumer Satisfaction influence to Brand Loyalty. Brand
Image Variable have positive and significant effect to Brand Loyalty with value of
t-statistics 2,325> 1,96. Ad Variable have positive and significant effect to Brand
Loyalty with t-statistic value 6,212> 1,96. Consumer Satisfaction Variables have
positive and significant effect on Brand Loyalty with t-statistics 2,127> 1,96.
Keywords: Brand Image, Advertisement, Consumer Satisfaction, Brand Loyalty,
Structural Equation Model (SEM), Partial Least Square (PLS).
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Citra
Merek, Iklan dan Kepuasan Konsumen terhadap Loyalitas Merek Indomie di
indonesia. (Studi kasus pada konsumen mie instan di kecamatan Ciledug,
Tangerang). Teknik pengambilan sampel dalam penelitian ini yaitu Convenience
Sampling. Responden dalam penelitian ini sebanyak 175 responden dari
konsumen Indomie di kecamatan Ciledug, Tangerang. Pendekatan yang di
gunakan pada penelitian ini adalah Struktural Equation Model (SEM) dengan alat
analisis Smart-PLS.
Hasil penelitian yang telah didapatkan setelah melakukan pengujian Model
Struktural/Uji Hipotesis (Inner Model) menunjukkan bahwa variabel Citra Merek,
Iklan dan Kepuasan Konsumen berpengaruh terhadap Loyalitas Merek. Variabel
Citra Merek berpengaruh positif dan signifikan terhadap Loyalitas Merek dengan
nilai Nilai t-statistik 2.325> 1,96. Variabel Iklan berpengaruh positif dan
signifikan terhadap Loyalitas Merek dengan nilai t-statistik 6.212> 1,96. Variabel
Kepuasan Konsumen berpengaruh positif dan signifikan terhadap Loyalitas Merek
dengan nilai t-statistik 2.127> 1,96.
Kata kunci : Citra Merek, Iklan, Kepuasan Konsumen, Loyalitas Merek,
Struktural Equation Model (SEM), Partial Least Square(PLS). |
| id |
IOS5909.46105 |
| institution |
Universitas Mercu Buana |
| institution_id |
134 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Mercu Buana |
| library_id |
542 |
| collection |
Repository Universitas Mercu Buana |
| repository_id |
5909 |
| subject_area |
Econmics/Ilmu Ekonomi Communication/Komunikasi Engineering/Ilmu Teknik Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan |
| city |
Jakarta Barat |
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DKI JAKARTA |
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1 |
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IOS5909 |
| first_indexed |
2019-05-09T00:35:00Z |
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2019-05-09T00:35:00Z |
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dc |
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1674510791014875136 |
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17.538404 |