PENGARUH KEPERCAYAAN, KEAMANAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE (Studi Kasus Pada Situs Belanja Online BUKALAPAK)
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45454 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/45454/</relation><title>PENGARUH KEPERCAYAAN, KEAMANAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE
(Studi Kasus Pada Situs Belanja Online BUKALAPAK)</title><creator>RAMADHANA, ANSHAR</creator><subject>005.434 Process Management Programs/Program Manajemen Proses</subject><subject>069.63 Personnel Management/Manajemen Personalia</subject><subject>406 Organizations and management/Organisasi dan Manajemen</subject><description>This research is intended to know To know the influence of Trust, Security, Perception of risk to the decision of purchasing online shopping at Bukalapak site. The object of this research is online shopping company, namely Bukalapak. This study was conducted on 141 respondents, out of a total of 218 population.
The results of this study indicate that the variables of Trust, Security and Risk Perception have a positive effect on Online Shopping Purchase Decision on Bukalapak website. This is proved by the partial test results (t test) also shows the significant value of the three independent variables that support the hypothesis.
Keywords: Trust, Security, Risk Perception, Purchase Decision, Online Shopping, Bukalapak

Penelitian ini dimaksudkan untuk mengetahui Untuk mengetahui pengaruh Kepercayaan, Keamanan, Persepsi risiko terhadap keputusan pembelian belanja online pada situs Bukalapak. Objek penelitian ini perusahaan belanja online, yaitu Bukalapak. Penelitian ini dilakukan terhadap 141 responden, dari total 218 populasi yang ada.
Hasil penelitian ini menunjukkan bahwa variabel Kepercayaan, Keamanan dan Persepsi Resiko berpengaruh positif terhadap Keputusan Pembelian Belanja Online pada situs Bukalapak. Hal ini di buktikan dari hasil uji Parsial (uji t) juga menunjukkan nilai signifikan dari tiga variabel bebas yang mendukung hipotesa.
Kata kunci : Kepercayaan, Keamanan, Persepsi Risiko, Keputusan Pembelian, belanja Online, Bukalapa</description><date>2018-11-08</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/1/1.%20Hal%20Cover.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/2/4.%20Abstrak.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/3/2.%20Lembar%20Pengesahaan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/4/3.%20Surat%20Pernyataan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/5/5.%20Kata%20Pengantar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/6/6.%20Daftar%20Isi.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/7/7.%20Daftar%20Tabel.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/8/8.%20Daftar%20Gambar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/9/9.%20Daftar%20Lampiran.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/10/10.%20Bab%201.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/11/11.%20Bab%202.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/12/12.%20Bab%203.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/13/13.%20Bab%204.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/14/14.%20Bab%205.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/15/15.%20Daftar%20Pustaka.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45454/16/16.%20Lampiran.pdf</identifier><identifier> RAMADHANA, ANSHAR (2018) PENGARUH KEPERCAYAAN, KEAMANAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE (Studi Kasus Pada Situs Belanja Online BUKALAPAK). S1 thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>45454</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
RAMADHANA, ANSHAR |
| title |
PENGARUH KEPERCAYAAN, KEAMANAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE
(Studi Kasus Pada Situs Belanja Online BUKALAPAK) |
| publishDate |
2018 |
| topic |
005.434 Process Management Programs Program Manajemen Proses 069.63 Personnel Management Manajemen Personalia 406 Organizations and management Organisasi dan Manajemen |
| url |
http://repository.mercubuana.ac.id/45454/1/1.%20Hal%20Cover.pdf http://repository.mercubuana.ac.id/45454/2/4.%20Abstrak.pdf http://repository.mercubuana.ac.id/45454/3/2.%20Lembar%20Pengesahaan.pdf http://repository.mercubuana.ac.id/45454/4/3.%20Surat%20Pernyataan.pdf http://repository.mercubuana.ac.id/45454/5/5.%20Kata%20Pengantar.pdf http://repository.mercubuana.ac.id/45454/6/6.%20Daftar%20Isi.pdf http://repository.mercubuana.ac.id/45454/7/7.%20Daftar%20Tabel.pdf http://repository.mercubuana.ac.id/45454/8/8.%20Daftar%20Gambar.pdf http://repository.mercubuana.ac.id/45454/9/9.%20Daftar%20Lampiran.pdf http://repository.mercubuana.ac.id/45454/10/10.%20Bab%201.pdf http://repository.mercubuana.ac.id/45454/11/11.%20Bab%202.pdf http://repository.mercubuana.ac.id/45454/12/12.%20Bab%203.pdf http://repository.mercubuana.ac.id/45454/13/13.%20Bab%204.pdf http://repository.mercubuana.ac.id/45454/14/14.%20Bab%205.pdf http://repository.mercubuana.ac.id/45454/15/15.%20Daftar%20Pustaka.pdf http://repository.mercubuana.ac.id/45454/16/16.%20Lampiran.pdf http://repository.mercubuana.ac.id/45454/ |
| contents |
This research is intended to know To know the influence of Trust, Security, Perception of risk to the decision of purchasing online shopping at Bukalapak site. The object of this research is online shopping company, namely Bukalapak. This study was conducted on 141 respondents, out of a total of 218 population.
The results of this study indicate that the variables of Trust, Security and Risk Perception have a positive effect on Online Shopping Purchase Decision on Bukalapak website. This is proved by the partial test results (t test) also shows the significant value of the three independent variables that support the hypothesis.
Keywords: Trust, Security, Risk Perception, Purchase Decision, Online Shopping, Bukalapak
Penelitian ini dimaksudkan untuk mengetahui Untuk mengetahui pengaruh Kepercayaan, Keamanan, Persepsi risiko terhadap keputusan pembelian belanja online pada situs Bukalapak. Objek penelitian ini perusahaan belanja online, yaitu Bukalapak. Penelitian ini dilakukan terhadap 141 responden, dari total 218 populasi yang ada.
Hasil penelitian ini menunjukkan bahwa variabel Kepercayaan, Keamanan dan Persepsi Resiko berpengaruh positif terhadap Keputusan Pembelian Belanja Online pada situs Bukalapak. Hal ini di buktikan dari hasil uji Parsial (uji t) juga menunjukkan nilai signifikan dari tiga variabel bebas yang mendukung hipotesa.
Kata kunci : Kepercayaan, Keamanan, Persepsi Risiko, Keputusan Pembelian, belanja Online, Bukalapa |
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Universitas Mercu Buana |
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134 |
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library:university library |
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Perpustakaan Universitas Mercu Buana |
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Econmics/Ilmu Ekonomi Communication/Komunikasi Engineering/Ilmu Teknik Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan |
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Jakarta Barat |
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DKI JAKARTA |
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2019-05-09T00:34:20Z |
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