ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA BRAND IMAGE DAN PURCHASE INTENTION TERHADAP PRODUK SEPATU NIKE (STUDI PADA KONSUMEN DI KOTA BANDUNG)

Main Authors: Firdaus, Rizki, Sharif , Osa Omar
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Kresna Bina Insan Prima , 2020
Subjects:
Online Access: http://e-jurnalmitramanajemen.com/index.php/jmm/article/view/392
http://e-jurnalmitramanajemen.com/index.php/jmm/article/view/392/360