ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA BRAND IMAGE DAN PURCHASE INTENTION TERHADAP PRODUK SEPATU NIKE (STUDI PADA KONSUMEN DI KOTA BANDUNG)
Main Authors: | Firdaus, Rizki, Sharif , Osa Omar |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Kresna Bina Insan Prima
, 2020
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Subjects: | |
Online Access: |
http://e-jurnalmitramanajemen.com/index.php/jmm/article/view/392 http://e-jurnalmitramanajemen.com/index.php/jmm/article/view/392/360 |