PENGARUH STORE ATHMOSPHERE DAN BRAND AWERENESS TERHADAP MINAT BELI ULANG KONSUMEN PADA WARUNG KOPI 88 BANJAR INDAH PERMAI MELALUI KEPUASAN KONSUMEN
| Main Authors: | Huda, Isra Ul , Karsudjono, Anthonius, Darmawan, Ryan |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Kresna Bina Insan Prima
, 2020
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| Subjects: | |
| Online Access: |
http://e-jurnalmitramanajemen.com/index.php/jmm/article/view/360 http://e-jurnalmitramanajemen.com/index.php/jmm/article/view/360/321 |
Daftar Isi:
- This study aims to determine and analyze the effect of Store Athmosphere and Brand Awereness Influence on Consumer Repurchase Interests at 88 Banjar Indah Permai Coffee Shop Through Consumer Satisfaction. This study uses quantitative data analysis methods, the analysis technique is Partial Least Square (PLS). The reason for choosing to use the PLS method is the testing of the mediating role of an intervening variable. The results of the analysis carried out stated that the Store Athmosphere had no significant effect on customer satisfaction and also repurchase interest. Brand Awereness has a significant effect on customer satisfaction and repurchase intention and Consumer satisfaction has a significant effect on repurchase interest. Store Athmosphere has no significant effect on repurchase intention through customer satisfaction while Brand Awereness has a significant effect on repurchase interest through customer satisfaction
- Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh Pengaruh Store Athmosphere Dan Brand Awereness Terhadap Minat Beli Ulang Konsumen Pada Warung Kopi 88 Banjar Indah Permai Melalui Kepuasan Konsumen. Penelitian ini menggunakan metode analisa data kuantitatif, teknik analisis adalah Partial Least Square (PLS). Alasan pemilihan menggunakan metode PLS ini adalah adanya pengujian peran mediasi suatu variabel intervening. Hasil analisis yang dilakukan menyatakan bahwaStore Athmosphere tidak berpengaruh signifikan terhadap kepuasan konsumen dan juga minat beli ulang. Brand Awerenessberpengaruh signifikan terhadap kepuasan konsumen dan juga minat beli ulang dan Kepuasan konsumen berpengaruh signifikan terhadap minat beli ulang. Store Athmosphere tidak berpengaruh signifikan terhadap minat beli ulang melaluikepuasan konsumen sedangkan Brand Awerenessberpengaruh signifikan terhadap minat beli ulang melaluikepuasan konsumen