PENGARUH KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA)
| Main Author: | ANISSA, SHIFA NURUL |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/9231/1/Cover.pdf http://repository.fe.unj.ac.id/9231/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9231/3/Chapter1.pdf http://repository.fe.unj.ac.id/9231/4/Chapter2.pdf http://repository.fe.unj.ac.id/9231/5/Chapter3.pdf http://repository.fe.unj.ac.id/9231/6/Chapter4.pdf http://repository.fe.unj.ac.id/9231/7/Bibliography.pdf http://repository.fe.unj.ac.id/9231/ |
Daftar Isi:
- Shifa Nurul Anissa, 2020; The Influence of Product Packaging on Purchase Desicion in Wardah Product (Case Study on Students of Universitas Negeri Jakarta). Scientific Paper, DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeri Jakarta. This study aims to: 1) Know the description of product packaging and purchase decision 2)Know whether product packaging have a significant effect on purchase decision in Product Wardah . In this study the sampling technique used was purposive sampling, data obtained by distributing questionnaires. The samples used were 105 respondents who had used and made purchases on Product Wardah. The analytical method used is simple linear regression analysis. The results of this study can be seen that the variable product packaging significantly influence purchase decision by 23,5% and the remaining 76,5% is influenced by other factors. Keywords: Product Packaging, Purchase Decision