PENGARUH KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA)
| Main Author: | ANISSA, SHIFA NURUL |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
|
| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/9231/1/Cover.pdf http://repository.fe.unj.ac.id/9231/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9231/3/Chapter1.pdf http://repository.fe.unj.ac.id/9231/4/Chapter2.pdf http://repository.fe.unj.ac.id/9231/5/Chapter3.pdf http://repository.fe.unj.ac.id/9231/6/Chapter4.pdf http://repository.fe.unj.ac.id/9231/7/Bibliography.pdf http://repository.fe.unj.ac.id/9231/ |
| ctrlnum |
9231 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/9231/</relation><title>PENGARUH KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN
PRODUK KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWA
UNIVERSITAS NEGERI JAKARTA)</title><creator>ANISSA, SHIFA NURUL</creator><subject>Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)</subject><subject>Perdagangan (Commerce, Trade)</subject><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Perikalanan (Advertising)</subject><description>Shifa Nurul Anissa, 2020; The Influence of Product Packaging on
Purchase Desicion in Wardah Product (Case Study on Students of Universitas
Negeri Jakarta). Scientific Paper, DIII Marketing Management Study Program.
Faculty of Economics. Universitas Negeri Jakarta.
This study aims to: 1) Know the description of product packaging and purchase
decision 2)Know whether product packaging have a significant effect on purchase
decision in Product Wardah . In this study the sampling technique used was purposive
sampling, data obtained by distributing questionnaires. The samples used were 105
respondents who had used and made purchases on Product Wardah. The analytical
method used is simple linear regression analysis. The results of this study can be seen
that the variable product packaging significantly influence purchase decision by
23,5% and the remaining 76,5% is influenced by other factors.
Keywords: Product Packaging, Purchase Decision</description><date>2020</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9231/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9231/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9231/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9231/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9231/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9231/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9231/7/Bibliography.pdf</identifier><identifier> ANISSA, SHIFA NURUL (2020) PENGARUH KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>9231</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
ANISSA, SHIFA NURUL |
| title |
PENGARUH KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN
PRODUK KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWA
UNIVERSITAS NEGERI JAKARTA) |
| publishDate |
2020 |
| topic |
Perdagangan Komunikasi Transportasi (Commerce Communications Transportation) Perdagangan (Commerce Trade) Manajemen (Management and Auxiliary Service) Perikalanan (Advertising) |
| url |
http://repository.fe.unj.ac.id/9231/1/Cover.pdf http://repository.fe.unj.ac.id/9231/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9231/3/Chapter1.pdf http://repository.fe.unj.ac.id/9231/4/Chapter2.pdf http://repository.fe.unj.ac.id/9231/5/Chapter3.pdf http://repository.fe.unj.ac.id/9231/6/Chapter4.pdf http://repository.fe.unj.ac.id/9231/7/Bibliography.pdf http://repository.fe.unj.ac.id/9231/ |
| contents |
Shifa Nurul Anissa, 2020; The Influence of Product Packaging on
Purchase Desicion in Wardah Product (Case Study on Students of Universitas
Negeri Jakarta). Scientific Paper, DIII Marketing Management Study Program.
Faculty of Economics. Universitas Negeri Jakarta.
This study aims to: 1) Know the description of product packaging and purchase
decision 2)Know whether product packaging have a significant effect on purchase
decision in Product Wardah . In this study the sampling technique used was purposive
sampling, data obtained by distributing questionnaires. The samples used were 105
respondents who had used and made purchases on Product Wardah. The analytical
method used is simple linear regression analysis. The results of this study can be seen
that the variable product packaging significantly influence purchase decision by
23,5% and the remaining 76,5% is influenced by other factors.
Keywords: Product Packaging, Purchase Decision |
| id |
IOS5140.9231 |
| institution |
Universitas Negeri Jakarta |
| institution_id |
257 |
| institution_type |
library:university library |
| library |
PBE Fakultas Ekonomi Universitas Negeri Jakarta |
| library_id |
903 |
| collection |
Repository Fakultas Ekonomi Universitas Negeri Jakarta |
| repository_id |
5140 |
| city |
JAKARTA TIMUR |
| province |
DKI JAKARTA |
| shared_to_ipusnas_str |
1 |
| repoId |
IOS5140 |
| first_indexed |
2020-10-16T00:07:21Z |
| last_indexed |
2020-10-16T00:07:21Z |
| recordtype |
dc |
| _version_ |
1686312905121726464 |
| score |
17.538404 |