PENGARUH DIGITAL MARKETING TERHADAP BRAND AWARENESS UPT PELAYANAN BAHASA UNIVERSITAS NEGERI JAKARTA (Survei pada mahasiswa/i Universitas Negeri Jakarta)
| Main Author: | AZIZI, MUHAMMAD ABID |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/9222/1/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9222/2/Chapter1.pdf http://repository.fe.unj.ac.id/9222/3/Cover.pdf http://repository.fe.unj.ac.id/9222/4/Chapter2.pdf http://repository.fe.unj.ac.id/9222/5/Chapter3.pdf http://repository.fe.unj.ac.id/9222/6/Chapter4.pdf http://repository.fe.unj.ac.id/9222/7/Bibliography.pdf http://repository.fe.unj.ac.id/9222/ |
Daftar Isi:
- Muhammad Abid Azizi, 2020; The Effect of Digital marketing on Brand Awareness UPT Pelayanan Bahasa Universitas Negeri Jakarta (Survey on Students of State University of Jakarta)Karya Ilmiah, Jakarta: Marketing Management Study Program DIII, Faculty of Economics, Universitas Negeri Jakarta. The purpose of this study are: To know 1) Overview of digital marketing and brand awareness of UPT Pelayanan Bahasa UNJ. 2) The effect of digital marketing on brand awareness of UPT Pelayanan Bahasa UNJ. The technique used in data collection is the survey method by distributing questionnaires online and then processed using the SPSS 24 program. This research uses descriptive analysis and inferential test. The results obtained from the regression indicate that there is a positive and significant influence between digital marketing on brand awareness UPT Pelayanan Bahasa UNJ. It is because tcount > ttable (7,246 > 1,661) and sig or p-value 0.000 <0.05. Keywords: Digital marketing, Brand Awareness, UPT Pelayanan Bahasa UNJ