PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA MASKAPAI LION AIR (Survei Dilakukan Kepada Mahasiswa Pengguna Maskapai Lion Air di Universitas Negeri Jakarta)
| Main Author: | ALFAJAR, MOHAMAD |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/8187/1/Cover.pdf http://repository.fe.unj.ac.id/8187/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8187/3/Chapter1.pdf http://repository.fe.unj.ac.id/8187/4/Chapter2.pdf http://repository.fe.unj.ac.id/8187/5/Chapter3.pdf http://repository.fe.unj.ac.id/8187/6/Chapter4.pdf http://repository.fe.unj.ac.id/8187/7/Bibliography.pdf http://repository.fe.unj.ac.id/8187/ |
Daftar Isi:
- Mohamad Alfajar, 2019; The Influence of Service Quality on Customer Satisfaction Lion Airline (This Survey on College Student State University of Jakarta). Research Paper, Jakarta: Marketing Management Study Program DIII, Faculty of Economics, State University of Jakarta. Supervisor: Dra. Umi Mardiyati, M.Si. This research paper are as follow to find out: 1.) How the influence service quality on customer satisfactions Lion Airlines, 2.) About the service quality Lion Airlines, 3.) About the customer satisfactions Lion Airlines. The method used in this research is survey method with questionnaire instrument. The sampling put 162 respondents. The subject this research is college student State University of Jakarta who ever used Lion Airlines. The data analysis are used statistic descriptive analysis and simple linear regression analysis. The author used SPSS 25 to process the data resource. The result of this research, service quality affect on customer satisfaction Lion Airlines. The result of the coefficient of determination 0,486 or 48,6%. 51,4% influenced by other variables. Keywords: Service Quality, Customer Satisfaction, Lion Airline