“PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE” (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)
| Main Author: | PRANATA, IBNU |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/8179/1/Cover.pdf http://repository.fe.unj.ac.id/8179/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8179/3/Chapter1.pdf http://repository.fe.unj.ac.id/8179/4/Chapter2.pdf http://repository.fe.unj.ac.id/8179/5/Chapter3.pdf http://repository.fe.unj.ac.id/8179/6/Chapter4.pdf http://repository.fe.unj.ac.id/8179/7/Bibliography.pdf http://repository.fe.unj.ac.id/8179/ |
Daftar Isi:
- Ibnu Pranata, 2019; Effect of Ease of Use on Fashion Product Purchasing Decisions (Survey on Students of the Faculty of Economics, Jakarta State University). Scientific Work, Jakarta: Marketing Management Study Program, Department of Management. Faculty of Economics. State University of Jakarta. Supervisor: Setyo Ferry Wibowo, S.E, M.Sc. The purpose of this study is to find out: 1) Provide an overview of ease of use 2) An overview of purchasing decisions. 3) Effect of ease of use on purchasing decisions on fashion products at Shopee. 4) how much influence the ease of use variables have on the purchasing decisions of fashion products at Shopee. The method of collecting data uses a survey method with a questionnaire instrument. The sample taken was 115 respondents. The subjects of this study were students of Faculty of Economics, Jakarta State University students who had bought fashion products at Shopee. Data analysis method used descriptive statistical analysis and simple regression analysis. Using the SPSS Version 25 application to process research data. The results of this study indicate that ease of use has a significant positive effect on purchasing decisions on fashion products in Shopee at the Faculty of Economics, Jakarta State University students, with a significant value of 0.001. Based on the coefficient of determination or R2, the purchase decision of 20.7% is influenced by ease of use. The remaining 79.3% is influenced by other variables. Keywords: Ease of use, Purchasing Decision