Tampilan Petugas: “PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE” (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)

“PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE” (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)

Main Author:	PRANATA, IBNU
Format:	Thesis NonPeerReviewed Book
Bahasa:	eng
Terbitan:	, 2019
Subjects:	Manajemen Umum (General Management) Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Manajemen Kontrol dan Kualitas (Control and Quality Management) Perikalanan (Advertising)
Online Access:	http://repository.fe.unj.ac.id/8179/1/Cover.pdf http://repository.fe.unj.ac.id/8179/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8179/3/Chapter1.pdf http://repository.fe.unj.ac.id/8179/4/Chapter2.pdf http://repository.fe.unj.ac.id/8179/5/Chapter3.pdf http://repository.fe.unj.ac.id/8179/6/Chapter4.pdf http://repository.fe.unj.ac.id/8179/7/Bibliography.pdf http://repository.fe.unj.ac.id/8179/

ctrlnum	8179
fullrecord	<?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/8179/</relation><title>“PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE” (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)</title><creator>PRANATA, IBNU</creator><subject>Manajemen Umum (General Management)</subject><subject>Manajemen Perencanaan dan Strategik (Planning and Strategic Management)</subject><subject>Manajemen Kontrol dan Kualitas (Control and Quality Management)</subject><subject>Perikalanan (Advertising)</subject><description>Ibnu Pranata, 2019; Effect of Ease of Use on Fashion Product Purchasing Decisions (Survey on Students of the Faculty of Economics, Jakarta State University). Scientific Work, Jakarta: Marketing Management Study Program, Department of Management. Faculty of Economics. State University of Jakarta. Supervisor: Setyo Ferry Wibowo, S.E, M.Sc. The purpose of this study is to find out: 1) Provide an overview of ease of use 2) An overview of purchasing decisions. 3) Effect of ease of use on purchasing decisions on fashion products at Shopee. 4) how much influence the ease of use variables have on the purchasing decisions of fashion products at Shopee. The method of collecting data uses a survey method with a questionnaire instrument. The sample taken was 115 respondents. The subjects of this study were students of Faculty of Economics, Jakarta State University students who had bought fashion products at Shopee. Data analysis method used descriptive statistical analysis and simple regression analysis. Using the SPSS Version 25 application to process research data. The results of this study indicate that ease of use has a significant positive effect on purchasing decisions on fashion products in Shopee at the Faculty of Economics, Jakarta State University students, with a significant value of 0.001. Based on the coefficient of determination or R², the purchase decision of 20.7% is influenced by ease of use. The remaining 79.3% is influenced by other variables. Keywords: Ease of use, Purchasing Decision</description><date>2019</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8179/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8179/2/Table_Of_Contents.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8179/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8179/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8179/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8179/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8179/7/Bibliography.pdf</identifier><identifier> PRANATA, IBNU (2019) “PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE” (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>8179</recordID></dc>
language	eng
format	Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book
author	PRANATA, IBNU
title	“PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE” (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)
publishDate	2019
topic	Manajemen Umum (General Management) Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Manajemen Kontrol dan Kualitas (Control and Quality Management) Perikalanan (Advertising)
url	http://repository.fe.unj.ac.id/8179/1/Cover.pdf http://repository.fe.unj.ac.id/8179/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8179/3/Chapter1.pdf http://repository.fe.unj.ac.id/8179/4/Chapter2.pdf http://repository.fe.unj.ac.id/8179/5/Chapter3.pdf http://repository.fe.unj.ac.id/8179/6/Chapter4.pdf http://repository.fe.unj.ac.id/8179/7/Bibliography.pdf http://repository.fe.unj.ac.id/8179/
contents	Ibnu Pranata, 2019; Effect of Ease of Use on Fashion Product Purchasing Decisions (Survey on Students of the Faculty of Economics, Jakarta State University). Scientific Work, Jakarta: Marketing Management Study Program, Department of Management. Faculty of Economics. State University of Jakarta. Supervisor: Setyo Ferry Wibowo, S.E, M.Sc. The purpose of this study is to find out: 1) Provide an overview of ease of use 2) An overview of purchasing decisions. 3) Effect of ease of use on purchasing decisions on fashion products at Shopee. 4) how much influence the ease of use variables have on the purchasing decisions of fashion products at Shopee. The method of collecting data uses a survey method with a questionnaire instrument. The sample taken was 115 respondents. The subjects of this study were students of Faculty of Economics, Jakarta State University students who had bought fashion products at Shopee. Data analysis method used descriptive statistical analysis and simple regression analysis. Using the SPSS Version 25 application to process research data. The results of this study indicate that ease of use has a significant positive effect on purchasing decisions on fashion products in Shopee at the Faculty of Economics, Jakarta State University students, with a significant value of 0.001. Based on the coefficient of determination or R2, the purchase decision of 20.7% is influenced by ease of use. The remaining 79.3% is influenced by other variables. Keywords: Ease of use, Purchasing Decision
id	IOS5140.8179
institution	Universitas Negeri Jakarta
institution_id	257
institution_type	library:university library
library	PBE Fakultas Ekonomi Universitas Negeri Jakarta
library_id	903
collection	Repository Fakultas Ekonomi Universitas Negeri Jakarta
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“PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE” (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)

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