PENGARUH KEPERCAYAAN TERHADAP MINAT BELI ULANG PRODUK WARDAH (Survei Pada Mahasiswa Manajemen Universitas Negeri Jakarta)
| Main Author: | NOVITASARI, DIAH AYU |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/8167/1/Cover.pdf http://repository.fe.unj.ac.id/8167/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8167/3/Chapter1.pdf http://repository.fe.unj.ac.id/8167/4/Chapter2.pdf http://repository.fe.unj.ac.id/8167/5/Chapter3.pdf http://repository.fe.unj.ac.id/8167/6/Chapter4.pdf http://repository.fe.unj.ac.id/8167/7/Bibliography.pdf http://repository.fe.unj.ac.id/8167/ |
Daftar Isi:
- Diah Ayu Novitasari. 2019. 8223164899. The Influence of Trust on Repurchase Intention Wardah Products (Survey on Management Student State University of Jakarta). Study Program DIII Marketing Management, Faculty of Economics, State University of Jakarta. This research aims to analyze the influence of trust on repurchase intention Wardah products. The data used is primary data by distributing questionnaires to 100 respondents who use Wardah product. The method used in this research is descriptive analysis, hypothesis testing and simple linear regression analysis. From the result of this research known that trust has an effect on interst in repurchasing significantly. This is indicated by the results of the R square value of 0,426 (42,6%), while the remaining 57,4% is the other variable that is not explained in this study. Keywords:Trust, Repurchase Intention