PENGARUH CELEBRITY ENDORSER SUHAY SALIM TERHADAP MINAT BELI PRODUK PIXY MAKE IT GLOW (Survei Pada Mahasiswi Universitas Negeri Jakarta Yang Telah Menyaksikan Video “PIXY MAKE IT GLOW Tutorial+Review” Pada Channel YouTube Suhay Salim)
| Main Author: | LESTARI, ALYSSA NANDA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/8158/1/Cover.pdf http://repository.fe.unj.ac.id/8158/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8158/3/Chapter1.pdf http://repository.fe.unj.ac.id/8158/4/Chapter2.pdf http://repository.fe.unj.ac.id/8158/5/Chapter3.pdf http://repository.fe.unj.ac.id/8158/6/Chapter4.pdf http://repository.fe.unj.ac.id/8158/7/Bibliography.pdf http://repository.fe.unj.ac.id/8158/ |
Daftar Isi:
- Alyssa Nanda Lestari, 2019, 8223165040, tittle of research “The Influence Of Celebrity Endorser Suhay Salim On Buying Interest Prpduct Pixy Make It Glow (Survey on students at Universitas Negeri Jakarta who had watched the “Pixy Make It Glow Tutorial+Review” video on Suhay Salim’s YouTube Channel)” Marketing Management Study Program. Faculty Of Economic. Universitas Negeri Jakarta. This research aims to analyze the influence of Celebrity Endorser Suhay Salim on Buying Interest Product Pixy Make It Glow. The data used in tis study are primary dana collected from quetionnaires distributed to 100 respondents who had watched the “Pixy Make It Glow Tutorial+ Review” video on Suhay Salim’s YouTube Channel. This research use non-propability sampling and linear regression analysis in culvating data. From the result of this research, known that Celebrity Endorser Suhay Salim influence to buying interest. This indicated by the R square value is 0,211 (21,1%). while the remaining 78,9% is influenced by other factors. Ini this research note that Celebrity Endorser have positve and significant influence to buying interest. Therefor, the results of this research are relevant and at the same time support theory of buying interest. Keywords: Celebrity Endorser, Buying Interest, Linier Regression Analiysis