PENGARUH MEDIA PROMOSI DAN PERSEPSI HARGA BEAUTY BLOGGER TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERLENGKAPAN KECANTIKAN
Daftar Isi:
- Litya Anzelma, 2017; Influence Of Promotion Media And Price Perception Beauty Blogger On Decision Of Purchase Of Beauty Equipment Product, Jakarta: Marketing Concentration, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dra. Basrah Saidani, M.Si & Andrian Haro, S.Si, MM. The purpose of this research is to know: (1) Influence of beauty blogger promotion media to purchase decision of beauty equipment product, (2) influence of price perception toward buying decision of beauty equipment product, (3) Influence of promotion media and price perception together to purchase decision Beauty equipment products. The population in this study is a female consumer beauty products that make beauty blogger as a reference before making a purchase. Sampling technique in this study using purposive sampling with the number of samples of 100. Techniques of collecting data using a questionnaire that has been tested the validity and reliability. Data analysis techniques used to answer the hypothesis of this study is the multiple regression. The results of this study indicate that: (1) There is influence of media promotion beauty blogger to purchase decision of beauty equipment product., (2) There is influence of perception of price to decision of purchasing beauty equipment product, (3) There is influence of promotional media and price perception jointly to the purchase decision of beauty equipment products. Keywords : Media Promotion, Price Perception, Purchase Decision.