Daftar Isi: PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPERCAYAAN MEREK DAN LOYALITAS MEREK: STUDI KASUS SEPATU OLAHRAGA ADIDAS

Main Author:	Bayu, Humala
Format:	Thesis NonPeerReviewed Book
Bahasa:	eng
Terbitan:	, 2017
Subjects:	Perdagangan (Commerce Trade)
Online Access:	http://repository.fe.unj.ac.id/2053/2/Cover.pdf http://repository.fe.unj.ac.id/2053/3/Table_of_Content.pdf http://repository.fe.unj.ac.id/2053/1/Chapter1.pdf http://repository.fe.unj.ac.id/2053/5/Chapter2.pdf http://repository.fe.unj.ac.id/2053/4/Chapter3.pdf http://repository.fe.unj.ac.id/2053/8/Chapter4.pdf http://repository.fe.unj.ac.id/2053/7/Chapter5.pdf http://repository.fe.unj.ac.id/2053/6/Bibiliography.pdf http://repository.fe.unj.ac.id/2053/

Daftar Isi:

Humala Bayu, 2017 : The Effect of Brand Awareness and Brand Experience Towards Brant Trust and Brand Loyalty : Case Study on Adidas Sportshoes. Thesis : Jakarta : Marketing Management Concentration, Major in Management, Faculty of Economy, Universitas Negeri Jakarta. Thesis Advisisory : Dr. Mohamad Rizan, SE MM and Agung Kresnamurti Rp. ST, MI. The objective of this research is to measure the effect of Brand Awareness and Brand Experience Towards Brand Trust and Brand Loyalty . Technique sampling using purposive sampling. The sample of population is two hundred Adidas Store visitors in senayan city mall adn kelapa gading mall, Jakarta. Quantitative analysis is using SPSS 22 and AMOS 22. The result shows : every vareiable affaecting brand trust and brand loyality. The fit Model value with P is 0.661, CMIN/DF is 0.915, TLI is 1.000, CFI is 1.000, and RMSEA is 0.000. Keywords : Brand Awareness, Brand Experience, Brand Trust, Brand Loyality