PENGARUH PERSEPSI BERMAIN, PERSEPSI KEPERCAYAAN, DAN NORMA SUBJEKTIF TERHADAP NIAT MELANJUTKAN MENGGUNAKAN TABLET DENGAN KEPUASAN PENGGUNA SEBAGAI VARIABEL INTERVENING PADA MAHASISWA DI BEKASI TIMUR
Daftar Isi:
- MAYA PUSPITASARI, The Influence Of Perceived Playfulness, Perceived Trust, And Subjective Norm Toward Continuance Intention To Use Tablet With User Satisfaction As An Intervening Variable In College Students In East Bekasi. Thesis, Jakarta, Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta. This research was conducted in two colleges located in East Bekasi, for four months from February to June 2016. The purpose of this study is to gain the proper knowledge (valid, correct, valid) and can be trusted on the influence of perceived playfulness, perceived trust and subjective norms toward continuance intention to use Tablet with user satisfaction as an intervening variable in college students in East Bekasi. The method used is survey method with questionnaire technique, the population used are all students in East Bekasi. The sampling technique used was by purposive sampling a total of 207 students. Analysis of the data used is the Statistical Process for Social Sciences (SPSS) and Structural Equation Model (SEM) from 22.00 AMOS statistical package to process and analyze the research data. Results from this study is the H1 has a CR value of 0.165 < 1,96 and P of 0.869 > 0,05 which means that this hypothesis is rejected. H2 received CR 3.616 > 1,96 and P of *** (< 0,001) ≤ 0,05. H3 received Critical Ratio value of 3.723 > 1,96 and P of *** (< 0,001) ≤ 0,05. Likewise with H4, this hypothesis states there is a positive and significant relationship between user satisfaction on the intention to continue with CR 5,048 > 1,96 and P of *** (< 0,001) ≤ 0,05 thus been accepted. And lastly, H5 has a CR of 3,387 > 1,96 and P of *** (< 0,001) ≤ 0,05, which means that this hypothesis is accepted.