Pengaruh Negative Electronic Word of Mouth (Negative eWOM), Dissatisfaction, dan Variety Seeking Terhadap Brand Switching (Studi pada Pengguna Brand SK-II dalam Forum Female Daily)
| Main Author: | Rahdita, Devina |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repository.ub.ac.id/6231/ |