PENGARUH DIMENSI EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN Pada Konsumen Cafe Kopi KETJE Pinehurst Bandar Lampung
| Main Author: | MUHAMMAD RIZKI RAMADHAN, 1541011022 |
|---|---|
| Format: | Bachelors NonPeerReviewed Book Report |
| Terbitan: |
FAKULTAS EKONOMI DAN BISNIS
, 2020
|
| Subjects: | |
| Online Access: |
http://digilib.unila.ac.id/61604/1/1.%20ABSTRAK.pdf http://digilib.unila.ac.id/61604/2/2.%20SKRIPSI%20FULL.pdf http://digilib.unila.ac.id/61604/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf http://digilib.unila.ac.id/61604/ |
| ctrlnum |
61604 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>PENGARUH DIMENSI EXPERIENTIAL MARKETING TERHADAP
KEPUASAN KONSUMEN Pada Konsumen Cafe Kopi KETJE Pinehurst
Bandar Lampung</title><creator>MUHAMMAD RIZKI RAMADHAN, 1541011022</creator><subject>HB Economic Theory</subject><subject>HD28 Management. Industrial Management</subject><description>Some complaints that are felt by visitors the coffee shop KETJE Pinehurst Bandar
Lampung in 2019 which tends to directly affect customer satisfaction. In order
increase customer satisfaction coffee shop KETJE Pinehurst Bandar Lampung
have to increase the services and design which can make the good and positive
impression on consumers. The problem in this study is whether experiential
marketing dimension effect on consumer satisfaction at coffee shop KETJE
Pinehurst, Bandar Lampung.
The research designed used in this research is desciptive verification study using
the Alpha formula Croanbach’s which was calculated with SPSS 20.0 by means
quantitative analysis and test hypothesis multiple liniear regression analysis,
. The results of the the highest score calculation fo experiential marketing
dimension variables that affect customer satisfaction are sub-variables sense (X1)
Keywords : Sense, Feel, Think, act, relate, and customer satisfaction

Beberapa keluhan yang dirasakan pengunjung Café Kopi KETJE Pinehurst
Bandar Lampung 2019 cenderung mempengaruhi kepuasan konsumen secara
langsung. Permasalahan dalam penelitian ini adalah apakah dimensi Experiential
Marketing berpengaruh terhadap kepuasan konsumen Café Kopi KETJE Pinehurst
Bandar Lampung.
Desain penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif
menggunakan rumus Alpha Croanbach’s yang dihitung dengan bantuan SPSS
20.0 dengan alat analisis kuantitatif serta menggunakan uji hipotesis analisis
regresi linier berganda,
Hasil perhitungan skor tertinggi untuk varibel dimensi experiental marketing
yang mempengaruhi kepuasan konsumen adalah sub variabel sense (X1).
Kata kunci: Sense, Feel, Think, Act, Relate dan Kepuasan Konsumen</description><publisher>FAKULTAS EKONOMI DAN BISNIS </publisher><date>2020-02-20</date><type>Thesis:Bachelors</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><identifier>http://digilib.unila.ac.id/61604/1/1.%20ABSTRAK.pdf</identifier><type>Book:Book</type><identifier>http://digilib.unila.ac.id/61604/2/2.%20SKRIPSI%20FULL.pdf</identifier><type>Book:Book</type><identifier>http://digilib.unila.ac.id/61604/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf</identifier><identifier> MUHAMMAD RIZKI RAMADHAN, 1541011022 (2020) PENGARUH DIMENSI EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN Pada Konsumen Cafe Kopi KETJE Pinehurst Bandar Lampung. FAKULTAS EKONOMI DAN BISNIS , UNIVERSITAS LAMPUNG. </identifier><relation>http://digilib.unila.ac.id/61604/</relation><recordID>61604</recordID></dc>
|
| format |
Thesis:Bachelors Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book Report:Report Report |
| author |
MUHAMMAD RIZKI RAMADHAN, 1541011022 |
| title |
PENGARUH DIMENSI EXPERIENTIAL MARKETING TERHADAP
KEPUASAN KONSUMEN Pada Konsumen Cafe Kopi KETJE Pinehurst
Bandar Lampung |
| publisher |
FAKULTAS EKONOMI DAN BISNIS |
| publishDate |
2020 |
| isbn |
9781541011021 |
| topic |
HB Economic Theory HD28 Management. Industrial Management |
| url |
http://digilib.unila.ac.id/61604/1/1.%20ABSTRAK.pdf http://digilib.unila.ac.id/61604/2/2.%20SKRIPSI%20FULL.pdf http://digilib.unila.ac.id/61604/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf http://digilib.unila.ac.id/61604/ |
| contents |
Some complaints that are felt by visitors the coffee shop KETJE Pinehurst Bandar
Lampung in 2019 which tends to directly affect customer satisfaction. In order
increase customer satisfaction coffee shop KETJE Pinehurst Bandar Lampung
have to increase the services and design which can make the good and positive
impression on consumers. The problem in this study is whether experiential
marketing dimension effect on consumer satisfaction at coffee shop KETJE
Pinehurst, Bandar Lampung.
The research designed used in this research is desciptive verification study using
the Alpha formula Croanbach’s which was calculated with SPSS 20.0 by means
quantitative analysis and test hypothesis multiple liniear regression analysis,
. The results of the the highest score calculation fo experiential marketing
dimension variables that affect customer satisfaction are sub-variables sense (X1)
Keywords : Sense, Feel, Think, act, relate, and customer satisfaction
Beberapa keluhan yang dirasakan pengunjung Café Kopi KETJE Pinehurst
Bandar Lampung 2019 cenderung mempengaruhi kepuasan konsumen secara
langsung. Permasalahan dalam penelitian ini adalah apakah dimensi Experiential
Marketing berpengaruh terhadap kepuasan konsumen Café Kopi KETJE Pinehurst
Bandar Lampung.
Desain penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif
menggunakan rumus Alpha Croanbach’s yang dihitung dengan bantuan SPSS
20.0 dengan alat analisis kuantitatif serta menggunakan uji hipotesis analisis
regresi linier berganda,
Hasil perhitungan skor tertinggi untuk varibel dimensi experiental marketing
yang mempengaruhi kepuasan konsumen adalah sub variabel sense (X1).
Kata kunci: Sense, Feel, Think, Act, Relate dan Kepuasan Konsumen |
| id |
IOS4198.61604 |
| institution |
Universitas Lampung |
| institution_id |
43 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Lampung |
| library_id |
537 |
| collection |
Digital Repository Unila |
| repository_id |
4198 |
| subject_area |
Miscellany of Technology and Applied Sciences/Aneka Ragam tentang Teknologi dan Ilmu Terapan Research of Social Science/Metode Riset Penelitian Ilmu Sosial, Statistik Ilmu Sosial Agriculture/Industri Pertanian Econmics/Ilmu Ekonomi |
| city |
KOTA BANDAR LAMPUNG |
| province |
LAMPUNG |
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1 |
| repoId |
IOS4198 |
| first_indexed |
2020-03-01T09:13:53Z |
| last_indexed |
2020-03-01T09:13:53Z |
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dc |
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| score |
17.538404 |