Lihat Juga

• PERBANDINGAN PENGGUNAAN CELEBRITY ENDORSER DAN TYPICAL-PERSON ENDORSER DALAM MEMBENTUK SIKAP KONSUMEN (Studi di Kelurahan Kampung Baru Kecamatan Kedaton Bandar Lampung)
  oleh: 0816051040, SRI MARYATI
  Terbitan: (2012)
• PERBANDINGAN PENGGUNAAN CELEBRITY ENDORSER DAN TYPICAL-PERSON ENDORSER DALAM MEMBENTUK SIKAP KONSUMEN (Studi di Kelurahan Kampung Baru Kecamatan Kedaton Bandar Lampung)
  oleh: 0816051040, Wayan Virgus S.
  Terbitan: (2012)
• ANALISIS PERBANDINGAN PENGGUNAAN EXPERT ENDORSER DAN TYPICAL PERSON ENDORSER (STUDI PADA IKLAN TELEVISI PASTA GIGI SENSODYNE DAN PEPSODENT SENSITIVE)
  oleh: Nurhayati, Sri
  Terbitan: (2013)
• Pengaruh Typical-Person Celebrity Endorser terhadap Minat Beli Konsumen” (Studi Kasus pada Iklan TV “Shampo Clear”)
  oleh: Linda, Linda (0652144)
  Terbitan: (2010)
• Pengaruh Celebrity Endorser, Brand Image, dan Kepercayaan Konsumen terhadap Keputusan Pembelian Sepeda Motor Honda Vario di Kota Denpasar
  oleh: Lini, Annis Kiswa; ABSTRACT The development of information technology can lead consumers to quickly find out information about the existence of a product. Companies are required to provide information about their products correctly so it gets a positive response from consumers. Marketing strategies do companies is to provide information to consumers through advertising. By using celebity endorsers in advertising is expected to attract the attention of consumers and increase awareness of products. The purpose of this study was to determine the effect of celebrity endorser, brand image, and consumer confidence in the purchase decision. The results based on multiple linear regression analysis showed that the celebrity endorser, brand image, and consumer confidence positive and significant impact on purchasing decisions. Keywords: celebrity endorser, brand image, consumer confidence, purchasing decisions, et al.
  Terbitan: (2014)